Digital Marketing Specialist

About the Role

Mixpanel’s global demand generation team is responsible for our global campaign strategy, pipeline generation across marketing channels, and collaborating with key partners. We are looking for a Digital Marketing Specialist to support our digital marketing programs and help drive demand across multiple channels.

This role is ideal for someone who has a foundational understanding of digital marketing and demand generation and is eager to help scale global programs. The person in this role should be organized, detail-oriented, and comfortable working across multiple digital tactics, including paid media, web, and third-party platforms.

What You Will Be Doing

Assist in the execution of global integrated marketing campaigns, including ABM, paid search and social, email, landing pages, and third-party partnerships.
Support the optimization of digital campaigns to improve performance, working closely with the paid media team and agency partners.
Help monitor, analyze, and report on key campaign performance metrics, providing insights to improve future campaigns.
Manage and update digital campaign assets, including landing pages, ad creatives, and email sequences.
Collaborate with revenue operations to track and measure campaign success, ensuring marketing efforts drive pipeline and signups.
Stay up-to-date on digital marketing trends and emerging tactics to contribute fresh ideas to campaign planning.
Were Looking For Someone Who *****

2-4 years of experience in digital marketing, demand generation, or growth marketing (B2B SaaS preferred).
Understanding of paid media channels (e.g., Google Ads, LinkedIn, Facebook) and how they fit into a demand generation strategy is preferred.
Familiarity with marketing analytics and reporting tools (e.g., Google Analytics, Mixpanel, Looker, or Salesforce).
Strong attention to detail and ability to manage multiple projects at once.
A collaborative mindset, eager to work with different teams and learn from experienced marketers.
A data-driven approach to marketing, with an interest in testing and optimization.
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