Digital Marketing Specialist

Summary

The Digital Marketing Specialist has a proven track record of driving website traffic using a wide array of advertising, content marketing, analytics, and social media platforms. This individual will be responsible for overall performance and growth across several existing advertising outlets and social communities. The ideal candidate must be data-driven, analytical, strategic, able to troubleshoot complex analytical client requests, and have thorough experience running digital marketing campaigns across multiple platforms. This is a client-facing role.


Responsibilities

Develop, propose, implement, and optimize text and banner ad campaigns on a variety of platforms (Google Ads, Bing, LinkedIn Sponsored Content, Facebook Ads, Twitter Ads) and for Clients targeting a variety of audiences with complex and overlapping needs
Manage SEM and social media campaigns within a predetermined budget and under our target CPA
Analyze and report on Client website performance, ad campaigns, and social media efforts using a variety of analytics dashboards
Consistently and proactively monitor Clients’ content marketing and campaign/website performance, supported by proactive recommendations, best practices, A/B testing results, and generalized optimizations
Develop and deliver regular website and campaign performance reports that provide actionable insights and recommendations to key stakeholders with a high degree of accuracy
Fluently respond to questions about SEO and Campaign tactic best practices
Create and manage dashboard and analytics reporting processes
Strong knowledge of current Inbound Marketing best practices and how to leverage various elements of marketing automation to fit the needs of various campaigns, Clients, and target audiences
Understand and apply generative AI for basic enhancements to content/ideation
Strong analytical mind with expertise and fluency in qualitative and quantitative market research methodologies
Ensure stringent quality control process, billable time, and deadlines for all deliverables
Demonstrate commitment to HDMZ’s Ten Core Values during daily work as well as interactions with internal and external teams Read more