Digital Marketing Specialist

Job Description:

We are looking for a highly motivated and skilled Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing, with experience in email marketing, social media management, blog publishing, and digital advertising. The Digital Marketing Specialist will play a critical role in helping to expand our brand's presence and drive growth through effective online marketing strategies.

Responsibilities:

Email Marketing: Develop and execute email marketing campaigns using platforms such as MailChimp and Freshdesk, targeting specific customer personas to generate leads and increase engagement.

Social Media Management: Schedule and manage social media posts across various platforms, ensuring consistent and timely content delivery that aligns with the company's brand and objectives.

Blog and Page Publishing: Publish and manage content on WordPress and Shopify platforms, ensuring that blog posts and pages adhere to established guidelines and best practices.

Tracking and Analytics: Install and maintain Facebook and LinkedIn tracking tools to measure campaign performance, and utilize Google Analytics 4 to monitor web traffic and user behavior.

Cold List Building: Build targeted email and LinkedIn outreach lists based on specific customer personas to support lead generation and sales initiatives.

Email and LinkedIn Campaigns: Execute cold email campaigns and LinkedIn outreach strategies to generate leads and drive business growth.

Digital Advertising: Set up, manage, and optimize Facebook and LinkedIn ad campaigns, ensuring that ads are aligned with target personas and deliver desired results.

Google Ads: Configure and install Google Ads, set up campaigns, and monitor performance to maximize return on ad spend.

Analytics Reporting: Analyze campaign performance and website analytics, providing data-driven insights and recommendations for optimization and improvement.

Requirements:
• Bachelor's degree in marketing, communications, or a related field
• 3+ years of experience in digital marketing, with a focus on email marketing, social media management, and digital advertising
• Strong understanding of digital marketing platforms, including MailChimp, Freshdesk, WordPress, Shopify, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Ads
• Proficiency in Google Analytics 4 and experience with tracking installations on Facebook and LinkedIn
• Excellent written and verbal communication skills, with the ability to develop compelling marketing content
• Strong analytical skills and data-driven mindset
• Ability to work independently and collaboratively within a team environment
• Detail-oriented, with strong organizational and project management skills

To apply for this position, please submit your resume, a cover letter highlighting your relevant experience, and samples of previous digital marketing campaigns or projects.

Job Types: Full-time, Regular / Permanent

Salary: ₹37,500.00 - ₹4+,000.00 per month

Benefits:
• Flexible schedule
• Paid sick time
• Paid time off
• Work from home

Schedule:
• Flexible shift
• Monday to Friday

Supplemental pay types:
• Performance bonus

Education:
• Bachelor's (Required)

Experience:
• Digital Marketing: 3 years (Required)
• Social Media Management: 3 years (Required)
• Email Marketing: 3 years (Required)
• Google Ad Manager: 3 years (Required)

Language:
• English (Required)

Speak with the employer
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