Digital Marketing Specialist |PPC|

Job description

Join Our Team as an E-commerce Google PPC Specialist or Facebook Ad Specialist!

Are you passionate about digital marketing and driving measurable results? We are seeking a talented individual to join our dynamic team as an E-commerce Google PPC Specialist or Facebook Ad Specialist. If you thrive in a fast-paced environment and have a proven track record of optimizing online advertising campaigns, we want to hear from you!

Responsibilities:

Develop and implement strategic PPC campaigns on Google Ads and Facebook Ads to drive traffic, conversions, and revenue for our e-commerce platform.

Utilize your proven track record of success in scaling and optimizing advertising campaigns to meet and exceed revenue targets while maintaining a strong Return on Advertising Spend (ROAS).

Conduct in-depth keyword research, ad copy writing, and A/B testing to continuously improve campaign performance and drive incremental revenue growth while optimizing ROAS.

Implement advanced bidding strategies, audience targeting tactics, and ad creative optimizations to maximize ROI and revenue generation, ensuring that every advertising dollar spent contributes to a positive ROAS.

Collaborate with cross-functional teams to align advertising efforts with sales promotions, product launches, and other key initiatives to drive revenue impact while maintaining a healthy ROAS.

Implement and optimize conversion tracking setup using Google Tag Manager (GTM) or relevant CMS platforms like Shopify, Magento, or WordPress, ensuring accurate tracking of key performance metrics and attribution across all digital channels.

Configure and maintain pixel setup and event tracking for Facebook Ads and other advertising platforms, ensuring seamless integration with the website and accurate measurement of campaign performance and ROI.

Monitor campaign performance metrics, analyze data, and provide actionable insights to increase conversion rates, average order value, and overall revenue, all while optimizing ROAS.
• Stay updated on industry trends, algorithm changes, and best practices in digital advertising to identify new opportunities and tactics for revenue optimization while maintaining a strong ROAS Read more