Digital Marketing Specialist - Paid Channels

Job description
About Audley Travel Group
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Audley Travel Group is an award-winning tour operator that specialises in tailor-made travel in over 80 countries. Our mission is to provide unforgettable travel experiences for our clients, and we're looking for a talented Paid Media Specialist to help us achieve this goal.
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The Role
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This role involves managing the delivery and optimisation of global paid channels, including search, social, display, and remarketing. The ideal candidate will have excellent analytical skills, be able to work independently, and have a strong understanding of digital marketing principles.
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Key Responsibilities
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• Paid Media Strategy
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• Create a paid media strategy that drives revenue and return on investment, improving overall marketing efficiency.">
• Collaborate with the UK and US marketing teams to ensure alignment on strategy and maximize process efficiency.">
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• Optimisation & testing
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• Implement testing programmes across accounts, channels and markets to continually improve account performance.">
• Manage bidding across accounts to drive optimal performance in line with agreed strategy.">
• Drive creative excellence across the Paid Media team.">
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• Reporting
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• Develop weekly updates with diagnostic commentary on performance & KPIs.">
• Develop monthly reports to senior stakeholders highlighting performance trends.">
• Develop quarterly market dynamics reports to the wider marketing & management teams to influence future destination focus.">
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• Global Ways of Working
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• Drive a culture of performance marketing that focuses the whole team on performance improvements.">
• Collaborate with local markets to understand key focuses and stakeholders and team members to drive focus & efficiency for adoption of strategic & performance initiative delivery.">
• Work with the market channels owners to manage the delivery of agreed performance initiatives that focus on driving growth and improving channel efficiency.">
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About You
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We're looking for a talented Paid Media Specialist with a proven track record of delivering results-driven campaigns. You should have exceptional problem-solving skills, a keen eye for detail, and a desire to learn and develop new skills.
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Requirements
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• Exceptional problem-solving skills">
• A keen eye for detail">
• A desire to learn, develop skills and challenge themselves & others">
• Highly organised & logical approach to managing workloads and deadlines">
• Good understanding of PowerBI desirable">
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What You'll Get In Return
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We offer a competitive salary of £45,000 - £55,000 per annum, depending on experience, plus a range of benefits including:
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• Holiday - 25 days">
• Hybrid working">
• A day off for your birthday">
• A day off for volunteering to support a charity, local support group or community work of your choice">
• Healthshield health cash plan - money back for costs associated with everyday healthcare (including optical, dental, medical, prescriptions, physio), and access to medical and wellbeing resources such as a GP service, employee assistance programme and counselling">
• Enhanced family leave">
• Discounted Audley trips (for you and your friends & family) and exclusive access to staff travel discount websites">
• Gympass – a wellbeing platform that gives you unlimited, discounted access to top gyms, studios, and wellbeing apps">
• Benefits Platform – a reward scheme that gives you discounts and cashback with hundreds of retailers">
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Why Join Us?
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We believe it's our people that make the difference and who build Audley into the success it is today.