Verified Job
Marketing
Digital Marketing Specialist
Marketing
#59183
Remote / WFH
Doyle
Job Description
Full job description
Head Office
782 Montée Masson
Mascouche, QC, J7K 3B6
Type. Full-time
JOB DESCRIPTION
Working at DOYLE means being part of a company with more than 45 years of history, proudly Quebecois and 100% owned by optical professionals. Our team continues to grow with more than 70 optometrists, supported by an experienced team of more than 90 dispensing opticians and more than 150 employees including optometrist assistants and consultants. Join our team of over 325 employees who are on a mission to provide personalized eye care and superior products!
Our Mission: To take care of people by taking care of their eyes, while offering them the best in eyewear, close to home.
Position Summary
The Digital Marketing Specialist plays a key role in planning, implementing, and optimizing the organization's digital initiatives. This person is responsible for newsletters, automated campaigns (Klaviyo) and the website, while ensuring the consistency and performance of digital campaigns.
She acts as the main point of contact with external partners (social media, digital agencies) and ensures that digital marketing needs are properly taken care of, ensuring the coordination and delivery of content (visuals, texts, campaigns).
This role combines strategic thinking with operational execution.
Responsibilities:
Email marketing & automation
Plan, create and send newsletters, developing relevant content angles aligned with marketing objectives
Design, deploy and optimize automated flows in Klaviyo
Segment audiences with customer data and improve performance (open rate, clicks, conversions)
Perform A/B testing and analyze results
Act as an internal resource person for Klaviyo, ensuring effective use of the platform and gradually developing its expertise
Collaborate with external partners to implement or optimize more complex initiatives
Website management
Manage and update the website (content, pages, campaigns)
Be responsible for the performance of the website, including optimizing the user experience, product catalog and online appointment scheduling in order to maximize conversions.
Identify and implement continuous improvements to increase site performance.
Digital campaigns
Be responsible for planning, implementing and optimizing one-off digital campaigns, in collaboration with external partners
Ensure consistency between email, web and social media campaigns
Track performance and produce optimization recommendations
Ensure the budget management of campaigns (planning, monitoring, optimization)
Coordinate with the social media agency (to ensure alignment of campaigns and messaging.)
Coordination & collaboration
Act as a point of contact with digital, social media and external agencies
Collaborate with internal teams (marketing, content, etc.)
Ensuring alignment of digital initiatives
Profile sought:
Bachelor's degree in Marketing, Communication or related field
Minimum 3 years of experience in digital marketing, email marketing and automation (Klaviyo or similar tool required)
Good understanding of digital ecosystems (website, campaigns, customer journey)
Ability to manage both strategic planning and operational execution
Experience in coordinating projects and working with external partners
Basic knowledge of Klaviyo and interest in developing expertise on the platform
Organizational skills, autonomy and ability to manage several projects simultaneously
Ability to quickly acquire new tools, with a spirit of initiative and a proactive approach
Experience with analytics tools (e.g. Google Analytics) is an asset
Knowledge of issues related to Bill 25 and data management, an asset
Experience in e-commerce, an asset
Notions in UX and SEO, an asset
REQUIREMENTS
Why join the Marketing team at DOYLE?
Weekday work from Monday to Friday on a flexible schedule;
One to two week training;
Coffee available at all times;
Team activities that promote group cohesion;
A buying, referral and recognition program;
Flexible group insurance and access to telemedicine services;
A profit-sharing program and the possibility of contributing to RRSPs;
Vacation and sick leave payable as well as 2 additional holidays during the holiday season;
We thank all applicants for their interest. However, only candidates selected for telephone screening will be contacted.
Head Office
782 Montée Masson
Mascouche, QC, J7K 3B6
Type. Full-time
JOB DESCRIPTION
Working at DOYLE means being part of a company with more than 45 years of history, proudly Quebecois and 100% owned by optical professionals. Our team continues to grow with more than 70 optometrists, supported by an experienced team of more than 90 dispensing opticians and more than 150 employees including optometrist assistants and consultants. Join our team of over 325 employees who are on a mission to provide personalized eye care and superior products!
Our Mission: To take care of people by taking care of their eyes, while offering them the best in eyewear, close to home.
Position Summary
The Digital Marketing Specialist plays a key role in planning, implementing, and optimizing the organization's digital initiatives. This person is responsible for newsletters, automated campaigns (Klaviyo) and the website, while ensuring the consistency and performance of digital campaigns.
She acts as the main point of contact with external partners (social media, digital agencies) and ensures that digital marketing needs are properly taken care of, ensuring the coordination and delivery of content (visuals, texts, campaigns).
This role combines strategic thinking with operational execution.
Responsibilities:
Email marketing & automation
Plan, create and send newsletters, developing relevant content angles aligned with marketing objectives
Design, deploy and optimize automated flows in Klaviyo
Segment audiences with customer data and improve performance (open rate, clicks, conversions)
Perform A/B testing and analyze results
Act as an internal resource person for Klaviyo, ensuring effective use of the platform and gradually developing its expertise
Collaborate with external partners to implement or optimize more complex initiatives
Website management
Manage and update the website (content, pages, campaigns)
Be responsible for the performance of the website, including optimizing the user experience, product catalog and online appointment scheduling in order to maximize conversions.
Identify and implement continuous improvements to increase site performance.
Digital campaigns
Be responsible for planning, implementing and optimizing one-off digital campaigns, in collaboration with external partners
Ensure consistency between email, web and social media campaigns
Track performance and produce optimization recommendations
Ensure the budget management of campaigns (planning, monitoring, optimization)
Coordinate with the social media agency (to ensure alignment of campaigns and messaging.)
Coordination & collaboration
Act as a point of contact with digital, social media and external agencies
Collaborate with internal teams (marketing, content, etc.)
Ensuring alignment of digital initiatives
Profile sought:
Bachelor's degree in Marketing, Communication or related field
Minimum 3 years of experience in digital marketing, email marketing and automation (Klaviyo or similar tool required)
Good understanding of digital ecosystems (website, campaigns, customer journey)
Ability to manage both strategic planning and operational execution
Experience in coordinating projects and working with external partners
Basic knowledge of Klaviyo and interest in developing expertise on the platform
Organizational skills, autonomy and ability to manage several projects simultaneously
Ability to quickly acquire new tools, with a spirit of initiative and a proactive approach
Experience with analytics tools (e.g. Google Analytics) is an asset
Knowledge of issues related to Bill 25 and data management, an asset
Experience in e-commerce, an asset
Notions in UX and SEO, an asset
REQUIREMENTS
Why join the Marketing team at DOYLE?
Weekday work from Monday to Friday on a flexible schedule;
One to two week training;
Coffee available at all times;
Team activities that promote group cohesion;
A buying, referral and recognition program;
Flexible group insurance and access to telemedicine services;
A profit-sharing program and the possibility of contributing to RRSPs;
Vacation and sick leave payable as well as 2 additional holidays during the holiday season;
We thank all applicants for their interest. However, only candidates selected for telephone screening will be contacted.
