Digital Marketing Specialist| Export

Job highlights
Identified by Google from the original job post
Qualifications
Experience creating and deploying emails for web campaigns
Strong computer skills including word processing, Excel formulas and pivot tables, database programs, basic knowledge of HTML coding and report writing
Proficient in SalesForce Marketing Cloud, Adobe Analytics
Analytical skills with the ability to communicate findings to all levels and to translate results into future actions to improve the business
Ideally based in Chicago
Ability to effectively communicate and interact with a diverse audience
Strong interpersonal skills
Pre-employment background checks are required for all external candidates
Benefits
With benefits starting day one, Grainger is committed to your safety, health and wellbeing
Benefits starting on day one, including medical, dental vision and life insurance
6% 401(k) company contribution each pay period with no personal contribution required
Employee discounts, parental leave, tuition reimbursement, student loan refinancing, free access to financial counseling, education and more
Rewards and Benefits:
Our programs provide choice and flexibility to meet your individual needs
Medical, dental, vision and prescription drug coverage
Paid time off (PTO) and up to 12 company holidays per year (dependent on home province)
Life insurance coverage, including spousal and dependent life insurance
Employee Family Assistance Program to help team members with physical, emotional, mental, financial and other concerns
Registered Retirement Savings Plan Defined Contribution Pension Plan to help you save for your financial future
Educational Professional Membership Fee Assistance program
Employee discounts, team member perks and more!
Responsibilities
Reporting to the Digital Marketing Strategist, you will support the Marketing area for our Global Export team to meet promotional goals and performance targets
This individual will collaborate with various internal stakeholders to build, test, execute email segmentation, reporting, and set up promotions in operating systems
In addition will act as the test leader for all new marketing projects
This includes ownership of the development, setup, maintenance, and review of recurring and triggered email communications using up-to-date best practices
Prepare email marketing calendar, identifying segments for each email, promotions, recommended merchandise themes and landing pages
Incorporate promotions and themes from concurrent catalogs and website creative and offers
Set up promotional banners in A/B testing tools
Use third partner software to test and optimize email subject lines
Monitor email in box placement
Preview email campaign to internal group with necessary information about the campaign
Add campaign to marketing email approval database to ensure customer service tests are executed on time
Set-up email campaigns in ESP ensuring all the links and promotion codes are working correctly
Performs spam analysis for every email campaign and work with the team for changes required
Test each email deployed, including all creative, images and links
Report on email response, test performance; communicates results to the marketing team
Maintain all email reporting including marketing and triggers
Maintain email processing schedule for all campaigns and performance year over year
Assist in the creative development process providing design, copywriting, and theme ideas
Perform testing for all trigger emails and modifies html for any triggers if needed in content management system
Add product recommendation in trigger emails, as needed and performs all the testing to make sure emails render correctly and recommendation makes sense
Manage the internal operating system (CWD/RDC) to setup all the ecommerce efforts and promotions and cross team members
Recommend tests and strategies to improve the business that align with company targets and goals
Create documentation for schedules, processes, reports and other areas of responsibility, to simplify coverage and training support
Perform testing on new web development
Email content design creation including design and intermittent coding (ex: using Pardot w/ salesforce)
Intermittent Omni channel / marketing campaign analysis (paid search, email, social), fluency using near ad words
Job description
Work Location Type: Hybrid

As a leading industrial distributor with operations primarily in North America, Japan and the United Kingdom, We Keep The World Working® by serving more than 4.5 million customers worldwide with products delivered through innovative technology and deep customer relationships. We’re dedicated to providing value for customers, fostering an engaging culture for team members and driving strong financial results.

Our welcoming workplace enables you to learn, grow and make a difference by keeping businesses running and their people safe. As a Great Place to Work-Certified company, we’re looking for passionate people to join our team as we continue leading the industry over our next 100 years.

Position Details:

Reporting to the Digital Marketing Strategist, you will support the Marketing area for our Global Export team to meet promotional goals and performance targets. This individual will collaborate with various internal stakeholders to build, test, execute email segmentation, reporting, and set up promotions in operating systems. In addition will act as the test leader for all new marketing projects. This includes ownership of the development, setup, maintenance, and review of recurring and triggered email communications using up-to-date best practices.

You Will:
• Prepare email marketing calendar, identifying segments for each email, promotions, recommended merchandise themes and landing pages.
• Incorporate promotions and themes from concurrent catalogs and website creative and offers.
• Set up promotional banners in A/B testing tools.
• Use third partner software to test and optimize email subject lines
• Monitor email in box placement.
• Preview email campaign to internal group with necessary information about the campaign.
• Add campaign to marketing email approval database to ensure customer service tests are executed on time.
• Set-up email campaigns in ESP ensuring all the links and promotion codes are working correctly.
• Performs spam analysis for every email campaign and work with the team for changes required.
• Test each email deployed, including all creative, images and links.
• Report on email response, test performance; communicates results to the marketing team.
• Maintain all email reporting including marketing and triggers.
• Maintain email processing schedule for all campaigns and performance year over year.
• Assist in the creative development process providing design, copywriting, and theme ideas.
• Perform testing for all trigger emails and modifies html for any triggers if needed in content management system.
• Add product recommendation in trigger emails, as needed and performs all the testing to make sure emails render correctly and recommendation makes sense.
• Manage the internal operating system (CWD/RDC) to setup all the ecommerce efforts and promotions and cross team members.
• Recommend tests and strategies to improve the business that align with company targets and goals.
• Create documentation for schedules, processes, reports and other areas of responsibility, to simplify coverage and training support.
• Perform testing on new web development.

You Have:
• Bachelor’s Degree in Marketing, Finance, Business, Statistics, or related discipline desired or equivalent experience.
• 3+ years’ experience in a similar setting, direct marketing industry, email industry experience preferred, catalog industry experience preferred.
• Experience creating and deploying emails for web campaigns. Email content design creation including design and intermittent coding (ex: using Pardot w/ salesforce).
• Intermittent Omni channel / marketing campaign analysis (paid search, email, social), fluency using near ad words.
• Strong computer skills including word processing, Excel formulas and pivot tables, database programs, basic knowledge of HTML coding and report writing.
• Proficient in SalesForce Marketing Cloud, Adobe Analytics.
• Analytical skills with the ability to communicate findings to all levels and to translate results into future actions to improve the business.
• Bi-lingual English and Spanish speaking and writing highly preferred.
• Ideally based in Chicago.
• Ability to effectively communicate and interact with a diverse audience. Strong interpersonal skills.

Rewards and Benefits:

With benefits starting day one, Grainger is committed to your safety, health and wellbeing. Our programs provide choice to meet our team members' individual needs. Check out some of the rewards available to you at Grainger.
• Benefits starting on day one, including medical, dental vision and life insurance
• 6% 401(k) company contribution each pay period with no personal contribution required
• Employee discounts, parental leave, tuition reimbursement, student loan refinancing, free access to financial counseling, education and more.

Rewards and Benefits:
Our programs provide choice and flexibility to meet your individual needs. Check out some of the benefits available to you with Grainger (may vary based on hours worked):
• Medical, dental, vision and prescription drug coverage
• Paid time off (PTO) and up to 12 company holidays per year (dependent on home province)
• Life insurance coverage, including spousal and dependent life insurance.
• Employee Family Assistance Program to help team members with physical, emotional, mental, financial and other concerns
• Registered Retirement Savings Plan Defined Contribution Pension Plan to help you save for your financial future
• Educational Professional Membership Fee Assistance program
• Employee discounts, team member perks and more!

DEI Statement

We encourage you to apply even if your experience doesn't perfectly match this job post as you may still be the right candidate for this role or others. We aspire to create a culture where everyone is comfortable being who they are, can learn and grow to realize their full potential, and is recognized and rewarded for their impact.

Pre-employment background checks are required for all external candidates. Internal candidates undergo a background check when they move from a non-driving role to a driving role.

Grainger is an Equal Opportunity Workplace. All qualified applicants are considered for employment without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, or disability. Accommodations are available on request. Read more