Digital Marketing & Project Management

A. Digital Marketing Responsibilities

1. Strategy & Planning

Develop and update digital marketing strategies across all digital channels
Plan paid marketing campaigns and align with business goals.
2. Campaign Execution & Optimization

Create, launch, and optimize paid ad campaigns (Meta, Google Ads, etc.).
Coordinate with agencies/vendors on campaign execution and creative delivery.
Manage influencer marketing initiatives.
3. Website & Digital Asset Management

Oversee website updates, UX improvements, and content changes.
Ensure digital assets follow brand guidelines.
Monitor website performance, traffic, and user behavior.
4. Analytics & Reporting

B. IT Project Management Responsibilities (Business Side)

1. Requirement Gathering & Documentation

Work with business stakeholders to define and document requirements.
Translate business needs into technical specifications for IT teams.
2. Project Planning

Define scope, timelines, deliverables, and project roadmap.
Coordinate with IT teams, vendors, and internal departments.
3. Project Execution & Coordination

Track progress of ongoing projects (e.g., website enhancements, system integrations).
Conduct sprint planning, vendor follow-ups, and daily status monitoring.
Raise and mitigate risks, issues, and blockers.