This Email Communications and Marketing Specialist position requires expertise in using Customer.io or similar email marketing tools, strong copywriting and editing skills, and a solid understanding of segmentation, personalization, and automation best practices.
The ideal candidate has at least 4 years of experience in email marketing and can work independently, manage time effectively, and communicate complex ideas clearly.
Responsibilities include developing and executing email marketing campaigns, creating email templates and workflows, and monitoring campaign performance metrics.
Additionally, you will conduct A/B testing to optimize results, collaborate with internal teams to align email campaigns with broader marketing goals, and maintain compliance with email marketing best practices and relevant legal regulations.
• Develop and execute email marketing campaigns
• Create email templates and workflows
• Monitor campaign performance metrics and conduct A/B testing to optimize results
• Collaborate with internal teams to align email campaigns with broader marketing goals
• Maintain compliance with email marketing best practices and relevant legal regulations