Digital Marketing Product Manager, Card's Acquisition

About This Role

Wells Fargo is seeking a Lead Product Manager in Credit Card's Acquisition Digital Marketing within Consumer Lending. In this role, the new product manager will be responsible for establishing and executing on strategies for Credit Card Digital Marketing capabilities that drive acquisition and improve customers' digital experiences. This individual should have extensive experience delivering value through the product operating model (owning discovery, delivery, and post-delivery monitoring and ongoing enhancements). They will collaborate closely with campaign managers, business stakeholders, technology, external partners and other stakeholders to identify solutions that achieve target state and meet business objectives. Important to success will be a strong understanding of digital marketing platforms and financial services marketing.

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In This Role, You Will

Execute on and deliver a strategic set of priorities that meet target state and embody true product management principles of design, build, test and measure
Lead complex initiatives including new capability onboarding and enhancements of existing capabilities that enable best in class digital customer experiences that drive acquisition
Own the roadmap by guiding cross-functional teams in sequenced, efficient delivery of strategically significant deliverables
Translate business and marketing requirements into logical and actionable building blocks for a variety of teams to execute
Implement change delivery solutions for the capability process
Oversee risk management throughout the process to meet deliverables and drive new initiatives
Collaborate and consult with managers, stakeholders, scrum masters, project managers, vendors and delivery team to resolve issues and achieve project goals
Lead projects, cross-functional teams, or serve as a mentor to less experienced staff
Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics
Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer

Required Qualifications:

5+ years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

3+ years of experience with the financial capabilities including onboarding, integrations, deployment and ongoing management
3+ years of experience managing CMS-driven test and learn optimizations
3+ years of experience working with Kanban development including experience with one or more tools used for tracking user stories or backlogs, such as Confluence or Jira
3+ years of experience in financial services including but not limited to credit card and/or co-brand cards
Experience creating efficiencies and increasing productivity to enable speed to market
Ability to develop partnerships and collaborate with other business and functional areas
Ability to exercise independent judgment and creative problem-solving techniques
Excellent verbal, written, and interpersonal communication skills including dynamic story telling for executive level presentations
Knowledge and understanding of business requirements analysis including identification of alternative solutions and associated tradeoffs
Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions
Demonstrated track record of effective influencing and collaboration at all levels
Exceptional problem solving abilities
Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives
Excellent oral communication skills with ability to clearly communicate results

Job Expectations: Read more