Digital Marketing Omni Experience

Job description
Job Description TCS is hiring for Digital Marketing Omni Experience Role: Digital Marketing Omni Experience Work location: Chennai / Bangalore Experience: 2 - 4 years Qualification: Minimum 15 years of regular, full-time education (10 + 2 + 3) is mandatory. Job Responsibility: Support omni-channel experience by developing and executing content strategies for B2B and B2C channels, ensuring consistency and engagement across all touchpoints. 1. Content Development & Execution o Create and manage content for multiple channels including web, social media, email, and in-store. o Adapt content for both B2B and B2C audiences, ensuring relevance and brand alignment. o Collaborate with creative and marketing teams to deliver high-quality assets. 2. Omni-Channel Strategy Support o Assist in implementing omni-channel content strategies to enhance customer experience. o Ensure seamless integration of content across digital and physical platforms. 3. Performance Monitoring & Optimization o Track content performance metrics (engagement, conversion, reach). o Recommend improvements based on analytics and customer feedback. 4. Cross-Functional Collaboration o Work closely with category managers, ecommerce teams, and marketing leads. o Coordinate with technical teams for content publishing and updates. Location Chennai Job Function BUSINESS PROCESS SERVICES Role Executive Job Id 379474 Desired Skills Marketing Desired Candidate Profile Qualifications : BACHELOR OF COMMERCE