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Digital Marketing Officer

Melbourne, Victoria
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Digital Marketing
#765429
Remote / WFH
City of Boroondara

Job Description

Full job description
Requisition ID 15171 - Posted 23/07/2026 - Job Function (1) - Tenure Status (1) - Employment Status (1)

Help strengthen our social media and email newsletters to drive positive outcomes for the community
Flexible, supportive hybrid work environment
Salary $104,790 - $114,015 per annum plus super and RDO
We’re looking for a Digital Marketing Officer to bring the City of Boroondara's programs, services and stories to life through engaging social media and e-newsletter content.

You’ll use your creativity, multimedia capabilities and communications skills to help us inform, engage and support our community.


A little bit about the role


The Digital Marketing Officer supports the Strategic Communications department to ensure Council’s digital marketing activities are effective, and Council’s social media and email newsletters are driving positive community outcomes.

This role reports to the Digital Marketing Lead and works with internal stakeholders across Council to deliver campaigns, produce platform appropriate multimedia content and use performance insights to continually improve Council’s digital communications.

The Digital Marketing Officer plays an integral role in helping Council connect with the community through timely, accessible and engaging content.

Key responsibilities include:

Plan and produce platform appropriate content, including video, photography and written content for social media and email newsletters.
Work with internal partners to deliver digital marketing campaigns that are informed by customer insights, data, market trends and best-practice approaches.
Write, edit and publish accessible digital content that provides a positive customer experience.
Maintain publishing schedules and ensure Council’s digital channels remain active, timely and aligned with community interests.
Monitor and moderate community interactions across digital channels in line with Council policies and agreed processes.
Use analytics and reporting to measure performance, identify trends and recommend improvements.
Manage digital marketing activity (paid and organic), including campaign setup, audience targeting, budget monitoring and performance optimisation.
Provide digital communications advice, training and input to support continuous improvement across Council
A little bit about you


You will have proven ability to engage and grow audiences on social media, underpinned by a deep knowledge of social media platforms, contemporary content approaches, creative trends and audience behaviour.

You have demonstrated experience producing multimedia content for social media and email newsletter audiences reflecting platform specific aesthetics and viewer preferences.

You will have demonstrated experience working in a multi-stakeholder environment developing marketing strategies and delivering digital marketing campaigns.

You will be a confident communicator with strong writing skills and the ability to build effective relationships throughout the organisation.

You will have the ability to use digital analytics to gather information and identify insights and moderate digital channels and manage online community interactions to deliver the best possible customer outcomes. You will also bring tertiary qualifications in marketing, media, communications or a related discipline, or relevant professional experience in a similar role.


Want to know more


You can connect further and gain a better insight into this opportunity by reviewing the Position Description

Employment requirements
Applicants must have the right to work in Australia
Preferred applicants will be required to undergo a National Police Record Check
How to apply


If you are a creative digital communicator who knows how to turn ideas into engaging online content, we’d love to hear from you.

Please submit your application online . All applications must be made via our online portal by Sunday * August 2026. No applications direct to the hiring manager or from recruitment agencies will be considered.

To support your application, please share samples of your work as part of your cover letter which demonstrates your ability to produce social media appropriate content that engages audiences. This can be in the form of a link to an online folio or individual links to publicly available content. Please also indicate the role you had in the production of your sample content (e.g. created the script, directed talent, filmed, edited and/or published).

For a confidential discussion about this position please contact Daniel Yee on [email protected]

If you want to know more about the benefits of working for the City of Boroondara, please visit our careers website borooondara.vic.gov/careers


If you want to know more about the benefits of working for the City of Boroondara, please visit our careers website boroondara.vic.gov.au/careers

The City of Boroondara is committed to providing systems that are accessible to as many people as possible. We understand that this portal may not meet the needs of people who rely on Assistive Technology or have other diverse requirements. If you have any difficulty using our recruitment system, please do not hesitate to contact People Culture and Development on (03) 9278 4401 or [email protected] to allow us to help in any way we can.

Council recognises the benefits of a diverse workforce for its employees and customers. To ensure equity of access to employment opportunities, Council encourages applications from underrepresented groups including people who are from an Aboriginal and Torres Strait Islander background, people from different ages, abilities, gender identities, ****** orientation and cultural backgrounds. If you require any additional support or adjustments regarding interview arrangements, please advise the contact listed above in advance. Council is a child safe organisation and as such, some positions may require the incumbent to hold a Working with Children Check.


Working together

We are currently undertaking an exciting project that will see a transformation in the way we work and the way we serve our customers. Implementation of the Transforming Boroondara Program will provide a customer centric model of service delivery that includes technological innovation, process improvement and business system renewal - we value your input and look forward to our journey ahead.
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