Digital Marketing Manager

Performance Marketing Growth Lead

Location: Hybrid (Delhi preferred)
Type: Project-based / Retainer

About the Role:
We’re looking for someone who deeply understands digital growth. From Meta ads and Google campaigns to SEO and analytics, you’ll drive traffic and sales for one of India’s most exciting swimwear brands. If you’ve worked with D2C fashion or lifestyle brands and love chasing high ROAS, this role is for you.

Key Responsibilities:

Plan, launch and optimise paid campaigns on Instagram, Facebook and Google
Set up pixel tracking, GA4 dashboards and email flows for performance tracking
Build custom audiences and manage full-funnel ad strategies
Lead keyword research and basic SEO (on-page, blog, link-building support)
Test and tweak creatives and landing pages with the team
Monitor and report weekly metrics like ROAS, CAC, CTR and conversions
Recommend experiments to improve site performance and customer acquisition
What We’re Looking For:

2+ years of hands-on experience in digital advertising and SEO
Strong understanding of Shopify, Meta Ads Manager and Google Analytics
Proven track record of scaling D2C brands
Comfortable working cross-functionally with content and design
Bonus: experience in fashion, beauty or lifestyle industries
Job Types: Permanent, Contractual / Temporary, Freelance Read more