Digital Marketing Manager

Digital Marketing Manager
• Devising strategies to drive online traffic to the client website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns.
• Utilising a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the client.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the client website.
• Improving the usability, design, content and conversion of the client website.
• Responsibility for planning and budgetary control of all digital marketing.
• Evaluating customer research, market conditions and competitor data.
• Reviewing new technologies and keeping the company at the forefront of developments in digital marketing.
• Generating reports on our marketing campaigns' performance.
• Tracking the conversions and improving the percentages and numbers.
• Handling everything from SEO, SEM to Social Media Marketing.
• Managing videos for the client requirements for different channels.
• Creating Social Media Marketing strategies to create a brand name in all Social Media channels and raise awareness.
• Improving the user experience on the company's website (Includes design, content and usability).
• Collecting and evaluating customer feedback data.
• Evaluating competitors' Digital Marketing strategies and creating plans to overtake them.
• Communicating with our President and Vice President about marketing goals and results.

Note: The responsibilities of a Digital Marketing Manager can vary based on the specific work requirements and scenarios Read more