Digital Marketing Manager

Responsibilities
Manage both Organic (Social Media - YT, IG, FB, TT, LI) and Paid Digital Media.
Custodian of Media Budgets (Digital). Will be responsible for utilizing budgets efficiently - keeping close supervision on the media planning buying activities of the agency.
Establish the Influencer Program to make it eventually a direct-relationship between MTR and its global community of patrons.
Brief guide various agencies, freelancers etc on Content Creation requirements
Daily Campaign reporting with agency - Monitoring Campaign Performance (in-flight) and making necessary adjustments. Should be good at Insight Mining, MIS etc.
Competition Track and Regular reporting of the same.
Managing and growing MTR's ecommerce footprint across in international markets.
Will work closely with Marketing Manager and Cluster Business Manager for each Cluster.

Qualifications
Graduate Degree with 2-3 years' experience as a Digital Marketing Manager in an Agency or Digitally native start-up.
Must hold Digital Marketing Certification - Facebook Certification/Google Certification/ Any other
Should have previously run FB, IG, YT campaigns on his/her own (not just via agency).
Understanding of Content Trends across platforms (especially International markets) - Good Understanding of concepts like Live shopping, short video formats, UGC etc.
Understanding of International Markets especially USA Canada is desirable.
Good understanding of Consumer Businesses - Should have worked in FMCG, Food, Beverage or Beauty either directly or handled it as an account (in an agency Read more