Digital Marketing Manager

As a Programmatic campaign manager, you will be responsible for setting up campaigns on

programmatic platforms like DV360, Trade Desk Amplexus or any other platform chosen by

company as per the media plan provided and/or work with programmatic agency.

Responsibilities
• Monitor the campaigns and optimize as necessary to meet the given KPI’s and revenue targets.
• Providing post campaign analysis and recommendations based on the campaign’s performance.
• Setting up campaigns across /on programmatic channels like DV360 (formerly DBM), amplexus and Trade Desk per the instructions provided.
• Testing creatives to ensure it complies with brand and ad server specifications.
• Monitor the campaign performance daily and optimize them as and when required and ensuring the campaigns are delivering against KPI’s and revenue NJ umbers.
• Providing weekly / monthly End of campaigns performance reports.
• Analyze the reports and provide a high level of optimization and analytical insights and
• recommend forward thinking strategies.

Qualifications
• 2-4 years of experience working in Programmatic advertising.
• Experience working in one of the platforms or with programmatic agency is a must.
• Excellent oral and written communication skills.
• Good knowledge in MS Office and ability to analyze and interpret data.
• Ability to handle multiple tasks and prioritize responsibilities Read more