Verified Job
Digital Marketing
Digital Marketing Manager LovePangolin
Digital Marketing
#227124
Remote / WFH
Job Description
Pangolin is on the lookout for a Digital Marketing Manager who can scale existing marketing channels and work toward strict key performance indicators like nobody’s business. You have a track record of analyzing and optimizing towards KPIs such as CPA, LTV, and Contribution Margin. A sharp-as-a-tack customer acquisition leader, you’re also creative, collaborative, and eager to take calculated risks (Learn, Grow, Repeat is one of our core values, after all). Sound a lot like you? Fantastic! Read on :-)
What you’ll do:
Manage the day-to-day digital media buying with a focus on driving incremental sales
Develop daily, weekly, and monthly channel KPI targets
Work alongside our Creative team to develop and test new concepts that will make our marketing more engaging and efficient
Develop acquisition strategies to introduce new consumers to all our products
Partner with our E-commerce and Product teams to improve our landing pages so customers have simpler, quicker, and all-around lovelier experiences finding the products and information they’re looking for
Who you are:
Equipped with 3+ years of experience directly overseeing individual channels
Well-versed in deploying marketing tags through a tag management system (like Google Tag Manager),
Deeply knowledgeable about the nitty-gritty of traditional and mobile ad networks and exchanges
Seasoned and skilled at buying across a number of different platforms and partners
Channel-agnostic when it comes to approaching customer acquisition
A naturally inquisitive, deliberate, and fearless team player
What you’ll do:
Manage the day-to-day digital media buying with a focus on driving incremental sales
Develop daily, weekly, and monthly channel KPI targets
Work alongside our Creative team to develop and test new concepts that will make our marketing more engaging and efficient
Develop acquisition strategies to introduce new consumers to all our products
Partner with our E-commerce and Product teams to improve our landing pages so customers have simpler, quicker, and all-around lovelier experiences finding the products and information they’re looking for
Who you are:
Equipped with 3+ years of experience directly overseeing individual channels
Well-versed in deploying marketing tags through a tag management system (like Google Tag Manager),
Deeply knowledgeable about the nitty-gritty of traditional and mobile ad networks and exchanges
Seasoned and skilled at buying across a number of different platforms and partners
Channel-agnostic when it comes to approaching customer acquisition
A naturally inquisitive, deliberate, and fearless team player
