Digital Marketing Manager FMCGFMCD at Chrysalis Consulting HR Pvt Ltd

Leading FMCG company is hiring for a Digital Marketing Manager position based out of Kolkata. Candidates from FMCG/FMCD background with 6+ years experience in Digital Marketing need apply. Main Duties and Functions - Develop and manage the digital marketing strategy that directly supports business growth- Responsible for planning and budgetary control of all digital marketing activities- Plan and execute all web, email, social media, mobile and display advertising campaigns- Evaluate performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies including new media opportunities- Work with the brand team and agencies to brainstorm new and innovative customer engagement strategies- Analyze, evaluate and define end-to-end customer experience across multiple channels and touch points- Review new technologies and keep the company at the forefront of developments in digital marketing- Maintain a digital dashboard that tracks brand performance across the portfolio- Monitor competitive digital campaigns and their effectiveness- Manage effective and proactive digital outreach programs to drive qualified traffic and greater conversion online, and analyze performance- Secure maximum online media coverage for brand campaigns. Establish and build relationships with key influencers, industry leaders to ensure media buzz.- Coordinate with advertising and media experts to improve marketing results Work with the brand team and agencies to brainstorm new and innovative customer engagement strategies.- Work with the brand team and agencies to brainstorm new and innovative customer engagement strategies- Oversee and manage all contests, giveaways, and other digital projects