Verified Job
Digital Marketing
Digital Marketing Manager at TIGI HR Solution Pvt Ltd
Digital Marketing
#223944
Remote / WFH
Job Description
Job Description
• Identify enterprise market requirements/opportunities, develop Go-to-Market Strategies and ensure strong alignment with Sales and other cross-functional teams to enable high-velocity Lead-Generation.
• Budget and prioritize content-based, traditional, and partnership marketing programs.
• Develop marketing plans and carry out successful execution of the plans.
• Identify and build the most effective enterprise marketing materials, channels, and messaging for key accounts.
• Engage & maintain direct alignment with Sales and cross-functional teams in terms of all enterprise marketing-driven campaigns/promotion strategies.
• Evaluate all campaigns' impact & ROI to determine the success and forecast for potential future investment.
• Develop proven and accepted marketing processes and stay abreast of advancements in such methodologies and the latest trends.
• Develop and manage a team of content creators to develop, a content calendar including, but not limited to, landing pages, case studies, white papers, and technical blogs.
• Employ a variety of methods for SEO, PPC, 3rd party site posting. Measure & report, ranking, and traffic, on the C-Metric website and social profiles.
• Identify new sources of lead generation and revenue stream to complement existing marketing channels of C-Metric's demand generation.
• Make presentations and key collaterals at webinars, trade shows, and conferences, to enhance the company's recognition and reputation in the customer and referral community.
• Identify and develop partnership programs with industry leaders and leading technology companies (Microsoft, Google, AWS, IBM, Salesforce, and healthcare companies.).
• Build, manage, and nurture a talented team, and individual career development.
Technical Skills
• Proven work experience in digital marketing of B2B offerings.
• Must be proficient in analytic tools (i.e. near, web trends, etc.)
• Sound knowledge of SaaS, Cloud, Enterprise systems, etc. & latest technologies
• Management and People Supervisory Skills
• Experience in optimizing landing pages and different funnels
• Knowledge of ad serving tools (i.e. atlas, dart, etc.)
• Should be able to setup & optimize different ad campaigns
• Data-Driven thinking
• Identify enterprise market requirements/opportunities, develop Go-to-Market Strategies and ensure strong alignment with Sales and other cross-functional teams to enable high-velocity Lead-Generation.
• Budget and prioritize content-based, traditional, and partnership marketing programs.
• Develop marketing plans and carry out successful execution of the plans.
• Identify and build the most effective enterprise marketing materials, channels, and messaging for key accounts.
• Engage & maintain direct alignment with Sales and cross-functional teams in terms of all enterprise marketing-driven campaigns/promotion strategies.
• Evaluate all campaigns' impact & ROI to determine the success and forecast for potential future investment.
• Develop proven and accepted marketing processes and stay abreast of advancements in such methodologies and the latest trends.
• Develop and manage a team of content creators to develop, a content calendar including, but not limited to, landing pages, case studies, white papers, and technical blogs.
• Employ a variety of methods for SEO, PPC, 3rd party site posting. Measure & report, ranking, and traffic, on the C-Metric website and social profiles.
• Identify new sources of lead generation and revenue stream to complement existing marketing channels of C-Metric's demand generation.
• Make presentations and key collaterals at webinars, trade shows, and conferences, to enhance the company's recognition and reputation in the customer and referral community.
• Identify and develop partnership programs with industry leaders and leading technology companies (Microsoft, Google, AWS, IBM, Salesforce, and healthcare companies.).
• Build, manage, and nurture a talented team, and individual career development.
Technical Skills
• Proven work experience in digital marketing of B2B offerings.
• Must be proficient in analytic tools (i.e. near, web trends, etc.)
• Sound knowledge of SaaS, Cloud, Enterprise systems, etc. & latest technologies
• Management and People Supervisory Skills
• Experience in optimizing landing pages and different funnels
• Knowledge of ad serving tools (i.e. atlas, dart, etc.)
• Should be able to setup & optimize different ad campaigns
• Data-Driven thinking
