Responsible for creating and implementing marketing strategies to promote the store's products and services through various digital channels. This would include tasks such as:
-Developing and managing the store's social media presence
-Creating and executing email marketing campaigns
-Developing and implementing SEO and PPC strategies
-Analyzing and reporting on the effectiveness of digital marketing campaigns
-Staying up to date with industry trends and making recommendations for new and innovative digital marketing tactics
-Collaborating with other departments, such as product development and design, to ensure branding and messaging consistency
-Managing the budget for digital marketing initiatives
-Collaborating with e-commerce and online sales teams to optimize online sales
-Creating and managing content marketing initiatives such as blog posts, videos, infographics, etc
Qualifications
2+ year of marketing experience
• Content creation skills
• Excellent communication and organizational skills