Digital Marketing Head

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

• Lead and Plans all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns, Designs, builds, and maintains our social media presence.

• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

• Identifies trends and insights, and optimizes spend and performance based on the insights.

• Brainstorms new and creative growth strategies through digital marketing.

• Plans, executes, and measures experiments and conversion tests.

• Collaborates with internal teams to create landing pages and optimize user experience.

• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Completes digital marketing department operational requirements by scheduling, training and assigning employees and following up on work results.

Requirements and skills

• Proven work experience as a Digital Marketing Head (Minimum Experience 10 years)

• Demonstrable experience in designing and implementing successful digital marketing campaigns

• Strong understanding of how all current digital marketing channels function

• Well versed of online marketing tools and best practices

• Hands on experience with SEO/SEM, Google Analytics and CRM software

• Familiarity with web design

• Excellent analytical and project management skills

• Strong team management and communication (written and verbal) skills

• Degree in Marketing, Digital technologies or relevant field

• Experience with FMCG/ CPG/ Luxury Brands/ Skin & Beauty Care/ Nutrition