Paid Search and Digital Marketing Role
This position involves leading high-performing paid search campaigns across multiple markets, driving business growth through data-driven optimization strategies. The ideal candidate will have a strong background in digital marketing, specifically paid search, and proficiency in Google Analytics and other campaign management platforms.
Key Responsibilities:
Campaign Management: Develop and execute end-to-end paid search campaigns with budgets exceeding £1.5m.
Optimize shopping and search ads for maximum performance and relevance.
Conduct keyword research and analysis to improve ROI.
Performance Optimisation: Continuously enhance ad copy, assets, and dynamic elements based on performance metrics.
Utilize Google Analytics to track, analyze, and drive conversions.
Create actionable performance reports to refine future strategies.
Strategy Execution: Develop cutting-edge PPC strategies to drive business growth.
Set up and launch search ad campaigns across various clients and markets.
Monitor campaign performance, identify areas for improvement, and make data-driven adjustments.
Embrace a test-and-learn approach, documenting insights and outcomes for future campaigns.
Stay ahead of the latest PPC trends and share industry insights.
Support SEO efforts and assist with basic website updates.
About the Company:
We are a tech company leading the way in online ventures, focusing on European markets. Our growth is rapid, and we're looking for a PPC specialist who wants to be part of our team.
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