Digital Marketing Executive Job

Paid media campaign strategy management: Plan, develop, and execute performance marketing campaigns across Google Ads, Meta Ads (Facebook Instagram), and LinkedIn Ads to generate leads, and conversions, and drive traffic to websites.

2. Campaign management optimization: Continuously monitor, optimize, and scale campaigns based on performance data to achieve KPIs and ensure optimal ROI for clients.

3. Creative testing improvement: Conduct A/B tests for ad creatives, copy, and targeting to improve ad performance and user engagement.

4. Analytics reporting: Utilize analytics tools (Google Analytics, Ads Manager, etc.) to measure campaign performance and generate insightful reports. Analyze and interpret metrics such as CPC, CTR, and ROI to adjust strategies for maximum impact.

5. Budget allocation ROI: Effectively manage and allocate campaign budgets across various platforms to ensure high-performing campaigns within budget constraints. Read more