Digital Marketing Executive – E-commerce Platforms

Job Summary

We are seeking a highly motivated and results-driven Digital Marketing Executive with proven experience in managing and scaling performance across leading e-commerce platforms including Amazon, Flipkart, Meesho, and our own D2C website. The ideal candidate should have a strong understanding of platform algorithms, ad campaign optimization, product ranking, catalog management, and data-driven performance marketing.

Key Responsibilities
E-commerce Platform Management

Manage product listings, content, pricing, inventory, and promotions on Amazon, Flipkart, Meesho, and other marketplaces.
Optimize product titles, descriptions, keywords, and A+ content to improve search visibility and conversions.
Handle account health, brand registry, return refund issues, and customer communication as per platform norms.
Regularly monitor seller dashboard metrics and ensure timely compliance with platform policies.
Performance Marketing Ads

Plan and execute paid ad campaigns on Amazon (SP, SB, SD), Flipkart PLA/CPA, and Meesho ads.
Monitor ad spends, ROAS, CTR, and CPC; continuously optimize campaigns for better efficiency and scale.
Develop and execute promotional strategies including lightning deals, coupons, and platform-specific events.
Handle retargeting, remarketing, and conversion rate optimization on D2C platforms using Meta Ads, Google Ads, etc.
D2C Website Management

Work with the web development and UI/UX team to ensure a high-converting D2C website.
Manage Shopify/WooCommerce/Custom CMS backend – catalog, orders, CRM, and customer journey.
Run integrated campaigns across Google, Facebook, and Instagram to drive traffic and conversions.
Implement SEO best practices and blog/content strategy to improve organic rankings.
Reporting Analysis

Analyze platform dashboards, ad reports, and sales data to identify winning products and improvement areas.
Generate weekly/monthly performance reports with KPIs like impressions, conversions, CPA, ACoS, etc.
Recommend actionable insights to marketing and sales teams for campaign improvements.
Desired Candidate Profile

Education: Graduate/Postgraduate in Marketing, Digital Media, or related field.
Experience: 4–8 years of hands-on experience in digital marketing and e-commerce platform handling.
Skills:
Strong expertise in Amazon Seller Central, Flipkart Seller Hub, Meesho Supplier Panel, and D2C website tools.
Experience with ad platforms: Amazon Ads, Flipkart Ads, Facebook Ads, Google Ads.
Knowledge of SEO, keyword research tools (Helium10, Jungle Scout, etc.), and web analytics.
Detail-oriented with a strong command of numbers, Excel, and marketing metrics.
Self-starter, goal-driven, and accountable for delivering measurable results.
Compensation: Competitive salary + Incentives based on KPIs (Sales growth, ROAS, New Product Launches, etc.)

Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

Provident Fund
Schedule:

Day shift
Fixed shift
Work Location: In person Read more