Verified Job
Digital Marketing
Digital Marketing Executive
Digital Marketing
#733093
Remote / WFH
Positive Medicare
Job Description
Company Description Positive Medicare is a rapidly growing pharmaceutical company in India, specializing in PCD pharma franchise and third-party manufacturing. With a portfolio of 600+ WHO-GMP certified products, the company operates across key therapeutic segments such as cardiology, diabetology, orthopaedics, dermatology, and critical care. Positive Medicare supports pharma professionals and entrepreneurs with monopoly-based franchise opportunities, high-margin product ranges, and comprehensive marketing and promotional support. The organization emphasizes reliable supply, strict quality assurance, and affordable healthcare solutions. Its goal is to build long-term partnerships that drive sustainable growth for stakeholders.
Role Description The Digital Marketing Executive role is a full-time, on-site position based in Chandigarh, India. The individual will plan and execute digital marketing campaigns to promote Positive Medicare’s products, franchise opportunities, and brand across online channels. Daily responsibilities include managing social media profiles, creating and optimizing web content, monitoring campaign performance using web analytics tools, and coordinating with internal teams to align digital activities with marketing objectives. The role also involves identifying new digital opportunities, improving online visibility, and preparing regular reports on campaign performance and lead generation. Collaboration with sales and franchise teams to support their marketing needs and maintain consistent brand messaging is an important part of this position.
Qualifications
Candidates should possess strong Marketing skills, including campaign planning, brand promotion, and lead generation.
Candidates should possess effective Communication skills to coordinate with internal teams, partners, and external agencies.
Candidates should possess Social Media Marketing skills for managing profiles, creating content, and engaging audiences across platforms.
Candidates should possess Web Content Writing skills to develop clear, persuasive, and SEO-friendly content for websites and digital campaigns.
Candidates should possess Web Analytics skills to track performance, analyze user behavior, and optimize campaigns based on data insights.
Knowledge of SEO/SEM, email marketing, and basic graphic design or creative tools is beneficial.
Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
Prior experience in pharmaceutical or healthcare marketing, or in a similar digital marketing role, is an advantage.
Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines with attention to detail.
Role Description The Digital Marketing Executive role is a full-time, on-site position based in Chandigarh, India. The individual will plan and execute digital marketing campaigns to promote Positive Medicare’s products, franchise opportunities, and brand across online channels. Daily responsibilities include managing social media profiles, creating and optimizing web content, monitoring campaign performance using web analytics tools, and coordinating with internal teams to align digital activities with marketing objectives. The role also involves identifying new digital opportunities, improving online visibility, and preparing regular reports on campaign performance and lead generation. Collaboration with sales and franchise teams to support their marketing needs and maintain consistent brand messaging is an important part of this position.
Qualifications
Candidates should possess strong Marketing skills, including campaign planning, brand promotion, and lead generation.
Candidates should possess effective Communication skills to coordinate with internal teams, partners, and external agencies.
Candidates should possess Social Media Marketing skills for managing profiles, creating content, and engaging audiences across platforms.
Candidates should possess Web Content Writing skills to develop clear, persuasive, and SEO-friendly content for websites and digital campaigns.
Candidates should possess Web Analytics skills to track performance, analyze user behavior, and optimize campaigns based on data insights.
Knowledge of SEO/SEM, email marketing, and basic graphic design or creative tools is beneficial.
Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
Prior experience in pharmaceutical or healthcare marketing, or in a similar digital marketing role, is an advantage.
Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines with attention to detail.
