Verified Job
Digital Marketing
Digital Marketing & Ecommerce Manager
Digital Marketing
#740027
Remote / WFH
Lynx Golf Ltd
Job Description
Full job description
About Lynx Golf:
Lynx Golf is a family-owned heritage brand with a modern, innovative heart. We believe golf is for everyone and should first and foremost be fun. Our close-knit team is passionate about delivering high-performance equipment through a no-nonsense, pragmatic approach that stands out in the industry. At Lynx, we combine our illustrious and lengthy 55 year history with a progressive, collaborative spirit, always looking for the next big thing while staying grounded in our core values of excellence and inclusiveness.
The Role:
We are seeking a proactive, imaginative and commercially minded Digital Marketing & Ecommerce Manager to take full ownership of Lynx Golf’s digital presence across the UK and USA. This is a high-impact, varied role where you will blend strategic planning with ecommerce management, digital marketing, website optimisation, paid advertising, graphic design and content creation hands-on delivery, working closely with senior management to drive growth and elevate the customer experience across our e-commerce platforms.
Key Responsibilities:
Ecommerce & Shopify Management:
Manage and maintain Shopify websites for the UK and USA markets.
Build and customise e-commerce platform pages using Liquid, HTML, and CSS while optimising for UX and conversion rate optimisation (CRO).
Develop new landing pages and improve existing and design new promotional pages as and when needed.
Manage product listings, collections, navigation and merchandising.
Optimise website performance, speed and SEO.
Implement new Shopify apps and integration.
Troubleshoot and correct website issues.
Digital Marketing Strategy:
Plan, manage and optimise Google Ads and Meta advertising campaigns to drive revenue across all channels including Facebook, Instagram etc.
Monitor campaign performance and optimize ROAS and develop multi-channel traffic-driving strategies.
Oversee the production of reports and insights using Google Analytics and advertising platforms.
Analytics & Reporting:
Analyse customer behaviour and site performance using Google Analytics 4.
Monitor conversion rates and customer behaviour.
Produce regular performance reports and recommendations.
Track campaign effectiveness and marketing ROI.
Use data to identify opportunities for website and marketing improvements.
Graphic Design & Creative:
Design digital assets for ecommerce, email marketing and social media.
Produce marketing materials including POS, brochures and product guides.
Design packaging and product graphics.
Create assets for product launches and promotional campaigns.
Maintain brand consistency across all touchpoints.
Content &Social Media:
Plan and manage content across social media platforms.
Coordinate photography and video content.
Produce engaging creative for paid and organic campaigns.
Assist with product launches and seasonal campaigns.
Product Launches & Marketing Campaigns:
Support the planning and execution of new product launches.
Create launch assets across digital, print and retail.
Coordinate marketing activity across multiple channels.
Work closely with trade sales to support retailers with marketing collateral.
Graphic Design & Creative:
Design digital assets for ecommerce, email marketing and social media.
Produce marketing materials including POS, brochures and product guides.
Design packaging and product graphics.
Create assets for product launches and promotional campaigns.
Maintain brand consistency across all touchpoints.
Product Launches & Marketing Campaigns:
Support the planning and execution of new product launches.
Create launch assets across digital, print and retail.
Coordinate marketing activity across multiple channels.
Work closely with trade sales to support retailers with marketing collateral.
Team Leadership & Collaboration:
Manage and support a small in-house marketing team consisting of a Junior Creative and Junior Data Analyst.
Delegate tasks and coordinate workloads to ensure projects are delivered efficiently and to a high standard.
Provide day-to-day guidance, mentoring and feedback to support the professional development of junior team members.
Work collaboratively across the team, balancing strategic priorities with hands-on delivery while ensuring resources are effectively utilised.
Review and approve creative work, website updates and marketing activity before publication.
Foster a collaborative and proactive team environment, encouraging continuous improvement and knowledge sharing.
Additional Responsibilities:
Manage relationships with external agencies and suppliers.
Assist with email marketing campaigns.
Maintain digital asset libraries.
Support wider marketing initiatives as required.
What We’re Looking For:
Essential Skills:
Proven experience with Shopify, Liquid, HTML, and CSS.
Expertise in Google Ads, Meta Ads, and Google Analytics 4.
Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator), InDesign, and video editing.
Experience with Digital Marketing Strategy, PPC and email marketing.
Excellent organisational and communication skills with a self-motivated attitude.
Strong commercial awareness and ability to see big-picture.
Ability to prioritise multiple projects at the same time, and with a strong attention to detail as well as the ability to complete tasks efficiently.
Desirable Skills:
Background in the golf or sporting goods industry.
Experience within golf or sporting goods.
Basic JavaScript.
Experience with AI tools.
Knowledge of UX/UI best practice.
Understanding of ecommerce merchandising.
DSLR camera skills and experience with AI marketing tools.
Why Join Lynx?
At Lynx Golf, you’ll work in a collaborative and supportive environment where your ideas directly influence our brand direction. We foster a culture of professional growth and continuous improvement, encouraging our team to take pride in their work and celebrate our collective successes as we innovate for the future.
Package Offered will include a salary commensurate with the level of experience and expertise gained by the candidate, pension, and inclusion into a company bonus scheme after a qualifying period. Candidate will be office-based and commuting to HQ in Weybridge must be possible.
Benefits:
Casual dress
Free parking
On-site parking
Ability to commute/relocate:
Weybridge, Surrey: reliably commute or plan to relocate before starting work (required)
Work Location: In person
About Lynx Golf:
Lynx Golf is a family-owned heritage brand with a modern, innovative heart. We believe golf is for everyone and should first and foremost be fun. Our close-knit team is passionate about delivering high-performance equipment through a no-nonsense, pragmatic approach that stands out in the industry. At Lynx, we combine our illustrious and lengthy 55 year history with a progressive, collaborative spirit, always looking for the next big thing while staying grounded in our core values of excellence and inclusiveness.
The Role:
We are seeking a proactive, imaginative and commercially minded Digital Marketing & Ecommerce Manager to take full ownership of Lynx Golf’s digital presence across the UK and USA. This is a high-impact, varied role where you will blend strategic planning with ecommerce management, digital marketing, website optimisation, paid advertising, graphic design and content creation hands-on delivery, working closely with senior management to drive growth and elevate the customer experience across our e-commerce platforms.
Key Responsibilities:
Ecommerce & Shopify Management:
Manage and maintain Shopify websites for the UK and USA markets.
Build and customise e-commerce platform pages using Liquid, HTML, and CSS while optimising for UX and conversion rate optimisation (CRO).
Develop new landing pages and improve existing and design new promotional pages as and when needed.
Manage product listings, collections, navigation and merchandising.
Optimise website performance, speed and SEO.
Implement new Shopify apps and integration.
Troubleshoot and correct website issues.
Digital Marketing Strategy:
Plan, manage and optimise Google Ads and Meta advertising campaigns to drive revenue across all channels including Facebook, Instagram etc.
Monitor campaign performance and optimize ROAS and develop multi-channel traffic-driving strategies.
Oversee the production of reports and insights using Google Analytics and advertising platforms.
Analytics & Reporting:
Analyse customer behaviour and site performance using Google Analytics 4.
Monitor conversion rates and customer behaviour.
Produce regular performance reports and recommendations.
Track campaign effectiveness and marketing ROI.
Use data to identify opportunities for website and marketing improvements.
Graphic Design & Creative:
Design digital assets for ecommerce, email marketing and social media.
Produce marketing materials including POS, brochures and product guides.
Design packaging and product graphics.
Create assets for product launches and promotional campaigns.
Maintain brand consistency across all touchpoints.
Content &Social Media:
Plan and manage content across social media platforms.
Coordinate photography and video content.
Produce engaging creative for paid and organic campaigns.
Assist with product launches and seasonal campaigns.
Product Launches & Marketing Campaigns:
Support the planning and execution of new product launches.
Create launch assets across digital, print and retail.
Coordinate marketing activity across multiple channels.
Work closely with trade sales to support retailers with marketing collateral.
Graphic Design & Creative:
Design digital assets for ecommerce, email marketing and social media.
Produce marketing materials including POS, brochures and product guides.
Design packaging and product graphics.
Create assets for product launches and promotional campaigns.
Maintain brand consistency across all touchpoints.
Product Launches & Marketing Campaigns:
Support the planning and execution of new product launches.
Create launch assets across digital, print and retail.
Coordinate marketing activity across multiple channels.
Work closely with trade sales to support retailers with marketing collateral.
Team Leadership & Collaboration:
Manage and support a small in-house marketing team consisting of a Junior Creative and Junior Data Analyst.
Delegate tasks and coordinate workloads to ensure projects are delivered efficiently and to a high standard.
Provide day-to-day guidance, mentoring and feedback to support the professional development of junior team members.
Work collaboratively across the team, balancing strategic priorities with hands-on delivery while ensuring resources are effectively utilised.
Review and approve creative work, website updates and marketing activity before publication.
Foster a collaborative and proactive team environment, encouraging continuous improvement and knowledge sharing.
Additional Responsibilities:
Manage relationships with external agencies and suppliers.
Assist with email marketing campaigns.
Maintain digital asset libraries.
Support wider marketing initiatives as required.
What We’re Looking For:
Essential Skills:
Proven experience with Shopify, Liquid, HTML, and CSS.
Expertise in Google Ads, Meta Ads, and Google Analytics 4.
Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator), InDesign, and video editing.
Experience with Digital Marketing Strategy, PPC and email marketing.
Excellent organisational and communication skills with a self-motivated attitude.
Strong commercial awareness and ability to see big-picture.
Ability to prioritise multiple projects at the same time, and with a strong attention to detail as well as the ability to complete tasks efficiently.
Desirable Skills:
Background in the golf or sporting goods industry.
Experience within golf or sporting goods.
Basic JavaScript.
Experience with AI tools.
Knowledge of UX/UI best practice.
Understanding of ecommerce merchandising.
DSLR camera skills and experience with AI marketing tools.
Why Join Lynx?
At Lynx Golf, you’ll work in a collaborative and supportive environment where your ideas directly influence our brand direction. We foster a culture of professional growth and continuous improvement, encouraging our team to take pride in their work and celebrate our collective successes as we innovate for the future.
Package Offered will include a salary commensurate with the level of experience and expertise gained by the candidate, pension, and inclusion into a company bonus scheme after a qualifying period. Candidate will be office-based and commuting to HQ in Weybridge must be possible.
Benefits:
Casual dress
Free parking
On-site parking
Ability to commute/relocate:
Weybridge, Surrey: reliably commute or plan to relocate before starting work (required)
Work Location: In person
