Digital Marketing & E-commerce Executive

Key Responsibilities

Paid Media (Meta Ads)

Plan, launch, and optimise Meta (Facebook & Instagram) ad campaigns across awareness, consideration, and conversion objectives
Manage daily/monthly ad budgets, monitor ROAS, CPM, CTR, CPC, CPA, and report performance weekly
Build and test audiences, creatives, and copy; run A/B tests; scale winning ad sets
Set up and maintain Meta Pixel, Conversions API, and event tracking on Shopify
Graphic Design

Design static creatives for ads, social posts, banners, and product launches (Canva / Photoshop / Illustrator)
Maintain brand consistency across visuals
Resize and adapt assets across platform specs (feed, story, reel, banner)
Video Editing

Edit short-form video content for Reels, Shorts, and ad creatives (CapCut / Premiere Pro / After Effects)
Add captions, music, transitions, and brand elements
Repurpose long-form content into short clips
Social Media Management

Plan and publish content calendars for Facebook, Instagram, LinkedIn, X (Twitter), and YouTube
Write captions, hashtags, and community responses
Track engagement metrics and grow follower base
Stay current on platform trends and formats
Shopify Back-office

Add, edit, and manage products (titles, descriptions, images, variants, pricing, inventory)
Manage collections, navigation, and homepage updates
Process orders, handle basic customer queries, manage discount codes
Coordinate with logistics for dispatch and returns
Basic theme edits and app management
Pay: Up to ₹30,000.00 per month

Benefits:

Paid sick time
Experience:

Active: 2 years (Preferred)
Work Location: In person

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