Digital Marketing Director

Qualifications
The ideal candidate will possess 5-7 years of proven project management and/or marketing management experience, with a Bachelor's degree from an accredited university in business, marketing, or equivalent work experience
Proficiency with data analytics tools such as Google Analytics, SEMrush, and Power BI or similar tools to monitor and report on campaign performance is also required
Responsibilities
As a Marketing Manager, you will be responsible for developing and executing marketing strategies that drive business growth, while collaborating closely with marketing, product, sales, and senior management to support the intake and onboarding of prioritized programs
The successful candidate will be responsible for:
Developing and executing product marketing strategies to drive adoption and revenue growth
Designing and implementing effective go-to-market strategies and plans for product launches and promotional activities
Supporting sales teams with tailored tools, collateral, and training to optimize product selling processes
Managing brand strategies, marketing campaigns across digital and traditional channels, ensuring consistent brand messaging and engagement
Job description
Business Development Professional
Learning Tree International Usa, Inc. is seeking a results-driven Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and executing marketing strategies that drive business growth, while collaborating closely with marketing, product, sales, and senior management to support the intake and onboarding of prioritized programs.

About Us
Learning Tree International Usa, Inc. is a leading provider of technology-based training solutions. Our mission is to empower individuals and organizations to achieve their goals through innovative learning experiences. We are committed to delivering high-quality products and services that meet the evolving needs of our customers.

Key Responsibilities
The successful candidate will be responsible for:
• Developing and executing product marketing strategies to drive adoption and revenue growth.
• Designing and implementing effective go-to-market strategies and plans for product launches and promotional activities.
• Supporting sales teams with tailored tools, collateral, and training to optimize product selling processes.
• Managing brand strategies, marketing campaigns across digital and traditional channels, ensuring consistent brand messaging and engagement.

Required Skills and Qualifications:
The ideal candidate will possess 5-7 years of proven project management and/or marketing management experience, with a Bachelor's degree from an accredited university in business, marketing, or equivalent work experience. Expertise in document production tools, including Microsoft Word, PowerPoint, Excel, SharePoint, as well as experience with marketing automation and CRM platforms like HubSpot, Jasper AI, Chat GPT, and SendGrid, is highly desirable. Proficiency with data analytics tools such as Google Analytics, SEMrush, and Power BI or similar tools to monitor and report on campaign performance is also required. Read more