Verified Job
Digital Marketing
Digital Marketing Coordinator and Support Role
Digital Marketing
#765439
Remote / WFH
Lupo Digital
Job Description
Full job description
We seek passionate all-around exceptional digital marketing mind, a results-oriented individual energised by consistent learning and optimisation and a will to build, maintain and grow with a future-forward and world-class digital agency.
The role
This role is a key ingredient to help strengthen the future of digital marketing at Lupo, Digital together with the internal Marketing team.
From day one, this individual will contribute to the coordination, support, planning, set up, and continuous optimisation of all aspects of digital marketing programs, campaigns and functions, including communications, advertising, branding, and social media for Lupo Digital, its clients and related entities, while assisting with the development of new initiatives aligned with company and client goals.
As the Lupo Digital Digital Marketing Coordinator you will not be limited to any particular channel but exposed to numerous channels including website, blog, email, landing pages, social and paid media, CRM and ERP systems, SaaS platforms, HubSpot, automation, projects, ongoing client work.
The ideal candidate must be well organised and have a passion for and understanding of Marketing fundamentals, you are HubSpot Academy Certified and enjoy working with people and teams.
Responsibilities
Assistance in the Coordination and support of the day-to-day execution of digital marketing plans and strategy together with the team(s) and assist in planning and executing digital campaigns across all digital channels
Coordinate and support a variety of campaign progress, developing various digital marketing materials, sourcing images and artwork, collating content, updating online assets, streamlining digital marketing production, and handling general digital marketing activities including, for example, but not limited to:
Supporting digital marketing initiatives and campaigns, marketing calendars & support alignment of campaigns, themes and events
Creating and managing mailing lists
Handling product and campaign launches
Input into digital audits
Editing marketing materials
Execute and measure A/B and conversion tests
Identify critical conversion points and drop off points and optimise user funnels
Collaborate with internal teams to create landing pages and optimise user experience
Researching market and various industry and related trends (per client or campaign)
Identifying and engaging with internal teams, clients, strategic partners and vendors
Coordinating Lupo and clients campaign deadlines, marketing events (online and in person)
Developing and sourcing content for digital platforms
Use analytics tools to assess and modify our campaigns
Optimise SEO by instruction
Oversee our social media accounts
Measure and report performance and results of all digital marketing campaigns and assess against campaign goals
Work across all areas Content production and management for example: Content research and brief planning, Copy and content editing, reviewing, editing and proofreading content work produced by other in-house and freelance copywriters relative to website copy, SEO, blogs, lead gen assets, landing pages, email, brochures etc., Social media strategy and best-practice and overseeing the team’s deliverables for each client’s content and social media calendars.
Given the on-demand nature of some digital marketing we do, this may include after-hours support to manage last-minute deadlines.
Your Skills and Experience
1-3 years’ experience in a similar role(s) (Agency experience preferred, not essential)
Excellent writing, editing, presentation and strong communication skills via software, phone, email, webinar, fax (just kidding) and video conferencing and strong computer literacy
The role requires great attention to detail (especially across copy, imagery, design and related campaign elements (budget, platform settings), excellent organisation skills and presentation skills and an ability to juggle multiple tasks on sometimes short deadlines.
Knowledge of social media platforms, online marketing tools and marketing campaign development and implementation processes
You have a comprehensive understanding of the funnel, paid ads, social media, and analytics.
You are a problem solver through and through. You do not rest until you figure out the answers to the most complex marketing issues.
HubSpot platforms experience and deep understanding of Inbound Methodology
A Growth and continuous improvement mindset and passion for all things digital
You love working with clients and fortifying relationships for long-term success
Ability to work in a fast-paced environment and a desire to pro-actively collaborate with multiple stakeholders in a cross-functional team
Experience working as a digital marketer or social media marketer with knowledge of digital marketing and a good understanding of major marketing channels and social media platforms, including LinkedIn, Facebook, Instagram, TikTok and YouTube
Experience in setting up, managing and reporting on email marketing campaigns.
Knowledge of CMS, CRM, Some SaaS and aspects of ERP systems (will be explored during the interview process)
Understanding of general digital marketing reporting & web analytics: to build and improve appropriate social metrics, insights and best practices, then acting on the information.
Bonus
Understanding and experience scheduling and management and promotion of a Podcast: organising podcasts guests for the podcast, curating the marketing and promotion of podcasts
Hustle and determination
Positive, confident, energetic, “can-do” attitude
Nice to have - preferred
Bachelor's degree preferred (Marketing, Business, or Communication)
Copywriting and copy editing skills (demonstration required) helpful
Deep HubSpot platform and hands-on experience
Deep experience with social media and PPC advertising
Graphic design and video editing skills
Reports to
Director of Growth Strategy and Customer Experience
Works collaboratively with Lupo Marketing, Production, Creative Design and Technical Teams.
Selection Criteria
The person who will excel in this role will be organised and able to work across multiple projects and accountabilities, a creative individual who loves coming up with new ideas to drive brand engagement and awareness.
You are passionate, innovative, and collaborative. You care about the culture and environment where you work, and you are going to take ownership of the time you spend with us and truly make an impact.
This person needs to be able to communicate effectively, openly, honestly, and in a way that encourages vulnerability to ensure we get the important information from our team to help us grow and improve our company, system and processes together.
Success in this role means our team is happier and better off with you in it.
The Kind of Clients We Work With
We work with a variety of medium to large-sized companies, and funded startups, across various of industries ranging from educational institutions, and insurance, to health, environmental and not-for-profits.
Next Step
You will be expected to:
Submit your resume/cv on the form alongside
Provide, exhibit and demonstrate your experience in this role
Application Process
Resume review
Video screening interview (additional meetings may be required) 1
Team leader screening interview (additional meetings may be required) 2
Practical exercise - interview 3
Reference checking
Final meeting
Benefits and Perks:
Paid time off
Flexible work arrangements
Company laptop
Fantastic culture of caring people - our family.
How to Apply
If this sounds like you and you think you're a fit and have what it takes, please submit your application, including your resume, on the form provided above.
Let's make magic together!
About Lupo Digital
Lupo Digital is a digital sales and marketing agency and consultancy specialising in HubSpot and inbound sales and marketing strategy, campaign execution and training. We are aspiring to become a Certified B Corporation and that means we put people first, then the planet, and then profit … by definition but we put purpose before profit.
We are also one of HubSpot’s leading Diamond tiered partners in Australia (based in Sydney).
We specialise in:
Inbound digital growth strategy leveraging the HubSpot platform across the sales, marketing, customer service, web and technical development and integration functions.
Inbound marketing campaigns, production and execution including paid and social media, EDM’s email marketing, blogs, digital asset, video and animation creation, etc.
Marketing automation, including: website and landing pages, CTA’s, workflows, lead scoring, etc.
HubSpot training
Websites, Growth Driven Design and creation
We seek passionate all-around exceptional digital marketing mind, a results-oriented individual energised by consistent learning and optimisation and a will to build, maintain and grow with a future-forward and world-class digital agency.
The role
This role is a key ingredient to help strengthen the future of digital marketing at Lupo, Digital together with the internal Marketing team.
From day one, this individual will contribute to the coordination, support, planning, set up, and continuous optimisation of all aspects of digital marketing programs, campaigns and functions, including communications, advertising, branding, and social media for Lupo Digital, its clients and related entities, while assisting with the development of new initiatives aligned with company and client goals.
As the Lupo Digital Digital Marketing Coordinator you will not be limited to any particular channel but exposed to numerous channels including website, blog, email, landing pages, social and paid media, CRM and ERP systems, SaaS platforms, HubSpot, automation, projects, ongoing client work.
The ideal candidate must be well organised and have a passion for and understanding of Marketing fundamentals, you are HubSpot Academy Certified and enjoy working with people and teams.
Responsibilities
Assistance in the Coordination and support of the day-to-day execution of digital marketing plans and strategy together with the team(s) and assist in planning and executing digital campaigns across all digital channels
Coordinate and support a variety of campaign progress, developing various digital marketing materials, sourcing images and artwork, collating content, updating online assets, streamlining digital marketing production, and handling general digital marketing activities including, for example, but not limited to:
Supporting digital marketing initiatives and campaigns, marketing calendars & support alignment of campaigns, themes and events
Creating and managing mailing lists
Handling product and campaign launches
Input into digital audits
Editing marketing materials
Execute and measure A/B and conversion tests
Identify critical conversion points and drop off points and optimise user funnels
Collaborate with internal teams to create landing pages and optimise user experience
Researching market and various industry and related trends (per client or campaign)
Identifying and engaging with internal teams, clients, strategic partners and vendors
Coordinating Lupo and clients campaign deadlines, marketing events (online and in person)
Developing and sourcing content for digital platforms
Use analytics tools to assess and modify our campaigns
Optimise SEO by instruction
Oversee our social media accounts
Measure and report performance and results of all digital marketing campaigns and assess against campaign goals
Work across all areas Content production and management for example: Content research and brief planning, Copy and content editing, reviewing, editing and proofreading content work produced by other in-house and freelance copywriters relative to website copy, SEO, blogs, lead gen assets, landing pages, email, brochures etc., Social media strategy and best-practice and overseeing the team’s deliverables for each client’s content and social media calendars.
Given the on-demand nature of some digital marketing we do, this may include after-hours support to manage last-minute deadlines.
Your Skills and Experience
1-3 years’ experience in a similar role(s) (Agency experience preferred, not essential)
Excellent writing, editing, presentation and strong communication skills via software, phone, email, webinar, fax (just kidding) and video conferencing and strong computer literacy
The role requires great attention to detail (especially across copy, imagery, design and related campaign elements (budget, platform settings), excellent organisation skills and presentation skills and an ability to juggle multiple tasks on sometimes short deadlines.
Knowledge of social media platforms, online marketing tools and marketing campaign development and implementation processes
You have a comprehensive understanding of the funnel, paid ads, social media, and analytics.
You are a problem solver through and through. You do not rest until you figure out the answers to the most complex marketing issues.
HubSpot platforms experience and deep understanding of Inbound Methodology
A Growth and continuous improvement mindset and passion for all things digital
You love working with clients and fortifying relationships for long-term success
Ability to work in a fast-paced environment and a desire to pro-actively collaborate with multiple stakeholders in a cross-functional team
Experience working as a digital marketer or social media marketer with knowledge of digital marketing and a good understanding of major marketing channels and social media platforms, including LinkedIn, Facebook, Instagram, TikTok and YouTube
Experience in setting up, managing and reporting on email marketing campaigns.
Knowledge of CMS, CRM, Some SaaS and aspects of ERP systems (will be explored during the interview process)
Understanding of general digital marketing reporting & web analytics: to build and improve appropriate social metrics, insights and best practices, then acting on the information.
Bonus
Understanding and experience scheduling and management and promotion of a Podcast: organising podcasts guests for the podcast, curating the marketing and promotion of podcasts
Hustle and determination
Positive, confident, energetic, “can-do” attitude
Nice to have - preferred
Bachelor's degree preferred (Marketing, Business, or Communication)
Copywriting and copy editing skills (demonstration required) helpful
Deep HubSpot platform and hands-on experience
Deep experience with social media and PPC advertising
Graphic design and video editing skills
Reports to
Director of Growth Strategy and Customer Experience
Works collaboratively with Lupo Marketing, Production, Creative Design and Technical Teams.
Selection Criteria
The person who will excel in this role will be organised and able to work across multiple projects and accountabilities, a creative individual who loves coming up with new ideas to drive brand engagement and awareness.
You are passionate, innovative, and collaborative. You care about the culture and environment where you work, and you are going to take ownership of the time you spend with us and truly make an impact.
This person needs to be able to communicate effectively, openly, honestly, and in a way that encourages vulnerability to ensure we get the important information from our team to help us grow and improve our company, system and processes together.
Success in this role means our team is happier and better off with you in it.
The Kind of Clients We Work With
We work with a variety of medium to large-sized companies, and funded startups, across various of industries ranging from educational institutions, and insurance, to health, environmental and not-for-profits.
Next Step
You will be expected to:
Submit your resume/cv on the form alongside
Provide, exhibit and demonstrate your experience in this role
Application Process
Resume review
Video screening interview (additional meetings may be required) 1
Team leader screening interview (additional meetings may be required) 2
Practical exercise - interview 3
Reference checking
Final meeting
Benefits and Perks:
Paid time off
Flexible work arrangements
Company laptop
Fantastic culture of caring people - our family.
How to Apply
If this sounds like you and you think you're a fit and have what it takes, please submit your application, including your resume, on the form provided above.
Let's make magic together!
About Lupo Digital
Lupo Digital is a digital sales and marketing agency and consultancy specialising in HubSpot and inbound sales and marketing strategy, campaign execution and training. We are aspiring to become a Certified B Corporation and that means we put people first, then the planet, and then profit … by definition but we put purpose before profit.
We are also one of HubSpot’s leading Diamond tiered partners in Australia (based in Sydney).
We specialise in:
Inbound digital growth strategy leveraging the HubSpot platform across the sales, marketing, customer service, web and technical development and integration functions.
Inbound marketing campaigns, production and execution including paid and social media, EDM’s email marketing, blogs, digital asset, video and animation creation, etc.
Marketing automation, including: website and landing pages, CTA’s, workflows, lead scoring, etc.
HubSpot training
Websites, Growth Driven Design and creation
