Digital Marketer- job post Technix India Solutions Patna, Bihar

Full job description
Patna
Opening: 08-Apr-2023
Skills Required: Concept of Digital Marketing, SEO/SEM, Social Media, Email-SMS Marketing, Web Analytic tools, WebTrends, NetInsight , DART
Experience Required: 1 Year
Educational Qualification: A Bachelor/Master Degree in Marketing, Business, Communications or other related fields
Salary Package:
Employment Type: Full Time
Description
We are looking for an experienced Digital Marketer to assist in the planning, execution and optimization of our online marketing efforts. To promote products and services through digital channels, creating marketing strategies, and monitoring the online presence of the company. You will also need to analyze the effect of each of these campaigns and find ways to optimize these campaigns to achieve maximum customer focus. You will also need to update content periodically for the social media pages and the websites and maintain customer awareness.

Responsibility
Assisting in the formulation of strategies to build a lasting digital connection with consumers
Planning and monitoring the ongoing company presence on social media (Linkedin, Twitter, Facebook, YouTube etc.)
Launching optimized online advertisements to increase company and brand awareness
Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
Manage and maintain the company owned media including websites, mobile apps, and email/CRM software
Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
Manage social media marketing campaigns
Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Be actively involved in SEO efforts (keyword, image optimization etc.) and manage SEO campaigns
Set up conversion, pixel, and event tracking on the website and across various digital platforms
Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Requirements
A Bachelor/Master degree in Marketing, Business, Communications or other related fields
Proven working experience as a as Digital Marketer or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Ad-words and email campaigns and SEO/SEM
Good understanding of SEO, PPC, marketing databases, email and social media marketing
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, Omniture , WebTrends etc.)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Good Knowledge of HTML5, CSS5, JAVASCRIPT and Responsive Web-design
Content and creative writing skills.
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
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