Digital Lifecycle Marketing Specialist

**About Upgrade, Inc.**

We're a fintech company dedicated to providing affordable and responsible credit, mobile banking, and payment products to everyday consumers.

With a strong track record of growth and innovation, we're committed to delivering exceptional customer experiences through cutting-edge technology and strategic partnerships.

Job Description
Key Responsibilities:
Create and execute lifecycle marketing programs to drive long-term growth and improve customer engagement.
Develop and launch new campaigns, optimize existing ones, and continuously iterate on channel and testing strategies.
Manage end-to-end development and execution of data-driven initiatives, partnering with stakeholders throughout the process.
Analyze campaign results, develop benchmarks, and create and share performance updates and learnings.
Required Skills and Qualifications
Experience:
5+ years in Lifecycle Marketing, Email Marketing or CRM Operations.
Skills:
Proven success in creating omni-channel lifecycle strategies and executing journeys/campaigns end-to-end.
Proficiency in managing/scaling messaging/CRM/marketing automation platforms, including complex workflows and audience targeting.
Expertise in lifecycle channel best practices, including segmentation, deliverability, and copy and design approaches with email, push, and SMS.
Benefits
Competitive compensation and stock option plan
100% paid coverage of medical, dental, and vision insurance
Flexible PTO
Opportunities for professional growth and development
Paid parental leave
Health and wellness initiatives Read more