Verified Job
Digital Marketing
Digital Growth Marketing
Digital Marketing
#251234
Remote / WFH
Job Description
Paid Search Analyst
Experience - 4+ years
Location - Permanently remote, India
Technical Skills
• 4+ years of experience in Paid Search.
• 3+ years of experience in Paid Social.
• 2+ years of experience in SA 360.
• Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc).
• Experience in growth strategies and media planning & brand Uplift
• Proven track record of successfully leading enterprise-level paid search accounts by supporting from media planning to execution
• Expert in Google search, shopping, discovery, Microsoft search, Youtube, and app install campaign
• Strong hold on creating & implementing Search, Shopping, Video, and App Install campaigns and build data-driven strategies to deliver consistent growth
• Core understanding of conversions tracking and attribution modeling including pixel/tags creations, conversion setting, look back window, and custom variables
• Experience working with scripts, automation solutions, and various ad personalization
• Fair understanding of third party web tracking tools like, [Adobe Analytics, HubSpot, Mixpanel, Appsflyer
• Strong working understanding of search management platforms and bidding tools like Kenshoo, Marin, Acquisio.
• Good command over Google analytics, search, ad campaigns & optimizations.
• Provide periodical PC reports and present performance improvement plans.
• Optimize targeting according to changing search trends & handle client escalations.
• Detailed understanding of marketing concepts & brand communications.
Uplift with Uplers
Experience - 4+ years
Location - Permanently remote, India
Technical Skills
• 4+ years of experience in Paid Search.
• 3+ years of experience in Paid Social.
• 2+ years of experience in SA 360.
• Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc).
• Experience in growth strategies and media planning & brand Uplift
• Proven track record of successfully leading enterprise-level paid search accounts by supporting from media planning to execution
• Expert in Google search, shopping, discovery, Microsoft search, Youtube, and app install campaign
• Strong hold on creating & implementing Search, Shopping, Video, and App Install campaigns and build data-driven strategies to deliver consistent growth
• Core understanding of conversions tracking and attribution modeling including pixel/tags creations, conversion setting, look back window, and custom variables
• Experience working with scripts, automation solutions, and various ad personalization
• Fair understanding of third party web tracking tools like, [Adobe Analytics, HubSpot, Mixpanel, Appsflyer
• Strong working understanding of search management platforms and bidding tools like Kenshoo, Marin, Acquisio.
• Good command over Google analytics, search, ad campaigns & optimizations.
• Provide periodical PC reports and present performance improvement plans.
• Optimize targeting according to changing search trends & handle client escalations.
• Detailed understanding of marketing concepts & brand communications.
Uplift with Uplers
