Digital Content Specialist- job post HispaContact Media

Full job description
Job Summary

We are seeking a talented and detail-oriented Digital Content Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing, managing, and optimizing digital content across various platforms to enhance brand visibility and engagement. This role requires a strong understanding of e-commerce, SEO, and content management strategies, along with proficiency in design and web development tools. The Digital Content Specialist will play a key role in executing digital marketing campaigns, improving website performance, and ensuring content aligns with overall marketing objectives.

Duties

Create, edit, and publish engaging digital content for websites, social media, email campaigns, and e-commerce platforms.
Optimize content for search engines using keyword research and SEO best practices to increase organic traffic.
Manage website content using platforms such as WordPress and ensure consistency across all digital channels.
Design and produce visual assets utilizing Adobe Photoshop, Adobe Creative Suite, and graphic design principles.
Collaborate with the marketing team to develop content strategies that align with brand goals and target audiences.
Monitor website analytics using Google Analytics to assess performance and identify opportunities for improvement.
Implement on-page SEO techniques including HTML and CSS adjustments to enhance site visibility.
Assist in developing email marketing campaigns that drive customer engagement and conversions.
Conduct regular content audits to maintain accuracy, relevance, and quality of digital assets.
Stay updated on industry trends in digital marketing, e-commerce, and content strategy to continuously improve campaign effectiveness.
Skills