Digital Content and Storytelling Manager
Job Description
At Greenwich House, we believe in empowering communities through transformative programs, we offer more than a job – we offer a mission. When you work with us, you become part of a passionate, collaborative team committed to making a difference in people’s lives. Every initiative, class, and outreach effort we deliver is fueled by a shared commitment to equity and compassion.
Founded in 1902 as a settlement house aimed at supporting New York City's growing immigrant population, Greenwich House has since evolved into a dynamic nonprofit organization dedicated to fostering wellness, creativity, and connection across the city. Today, Greenwich House offers a diverse range of programs in health, human services, education, and the arts, serving thousands of New Yorkers each year. Learn more at www.greenwichhouse.org.
The Opportunity
The Marketing and Communications Team at Greenwich House is seeking a dynamic, creative, and digitally savvy Digital Content and Storytelling Manager to lead storytelling and content development across the organization’s social media channels and website.
This role will shape how Greenwich House tells its story online, bringing our programs, community members, and impact to life through engaging digital content. The Digital Content and Storytelling Manager will develop and execute a digital storytelling strategy that strengthens audience engagement, grows our online presence, and highlights the people and programs at the heart of our mission.
Working across programs in health, human services, education, and the arts, the Digital Content and Storytelling Manager will identify compelling stories and translate them into high-quality content across platforms—including social media, web features, photography, and video.
This is an exciting opportunity for a creative professional who is an exceptional storyteller, experienced interviewer, and skilled multimedia creator. The ideal candidate is passionate about mission-driven work and thrives in a collaborative environment where creativity and strategy come together to expand impact.
Responsibilities
Digital Storytelling & Content Strategy
Develop and implement a digital storytelling strategy that highlights Greenwich House’s mission, programs, and community impact across social media and web platforms.
Identify and cultivate a balanced mix of human-interest and community impact stories from across the organization by interviewing program participants, staff, artists, educators, and community members.
Develop compelling narratives and digital content that bring Greenwich House’s programs and impact to life online.
Maintain a consistent voice, tone, and visual identity across all digital platforms.
Website Content & Management
Oversee and proactively manage the day-to-day maintenance of the Greenwich House website, ensuring accurate, timely, and mission-driven content.
Write and publish website articles, program features, and blog content that showcase Greenwich House’s impact.
Utilize AI-assisted tools to optimize website content for user experience, alt text, accessibility, and search engine optimization (SEO).
Perform regular hygiene audit reviews of website information and analytics to improve performance and user engagement.
Troubleshoot website issues and coordinate with developers or hosting providers as need
