Digital amp Social Media Marketing IPPB

Job Description
Roles and Responsibilities Responsibilities:-
• Assist IPPB in the development of the overall digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Manage and maintain the company's owned media including websites, mobile apps, and email/CRM software
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns
• Responsible for Social Media Listening & Response Management
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Manage SEO campaigns
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand's audiences and competitors, and end- to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team Requirements:-
• Any Bachelor Degree from recognized University
• Good communication skills
• Good campaign execution skills
• Minimum 1-2 years of experience in the digital marketing industry
• Ability to generate and analyse data
• Should be able to work under pressure
• Knowledge of various metrics
• SEO skills and knowledge
• Should be highly up-to-date with advances in web technology
• Must know all about social networking and viral marketing campaigns
• Must be able to think creatively about innovative approaches to marketing.

Role:Other

Salary: Not Disclosed by Recruiter

Industry:IT Services & Consulting

Functional Area:Other

Role Category:Other

Employment Type:Full Time, Temporary/Contractual
Key SkillsSocial mediaSEMSEO

Education

UG:Any Graduate