Verified Job
Digital Marketing
Data Analyst, Marketing
Digital Marketing
#569744
Remote / WFH
Job Description
Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.
Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.
About the role
We’re looking for a Data Analyst, Marketing who can help us deliver value for the business by leveraging data to drive campaign strategies.
Reporting to the Director, Broker Experience & Digital Marketing, you will play a key role within the Broker Marketing & Communications team for Canada’s leading property and casualty insurer. Strong analytical skills, with the ability to translate data into actionable insights, are critical for your success. In turn, you’ll receive plenty of opportunities to showcase your skills and grow professionally within a fast-paced, dynamic and agile working environment – with a committed and supportive team.
Here are some ways you’ll make a difference:
Analyze business and marketing data to extract valuable insights and trends, contributing to data-driven decision-making' provide actionable recommendations to help enhance brokers engagement
Utilize CRM tools to manage and optimize customer data, ensuring accuracy and completeness
Collaborate with cross-functional teams to develop, implement, and monitor marketing campaigns
Develop and maintain reports, dashboards, and KPIs to track marketing performance and ROI
Implement and oversee CRM processes, including data entry, workflow automation, and user training
Work closely with IT and other relevant departments to integrate CRM with other business systems
Stay updated on industry trends and best practices in marketing analytics and CRM administration
Qualifications:
A university degree in marketing, business, maths, or a related field
3 to 5 years of experience in marketing or data analysis, with a focus on CRM administration
Must be detail-oriented with a commitment to data accuracy and integrity
Proficiency in CRM platforms such as Salesforce, HubSpot, SharePoint or similar tools
Familiarity with marketing automation tools and practices, Microsoft Office Suite, and analytics platforms (Sales Force, Adobe Analytics, Google Analytics and Power BI)
Must be at ease working in a fast-paced, deadline-driven environment with multiple priorities
Top-notch interpersonal skills, with the ability to build rapport with individuals at all levels of the organization
Experience in P&C insurance and B2B marketing are strong assets
For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country
#LI-Hybrid
What we offer
Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.
Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:
A financial rewards program that recognizes your success
An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
An extensive flex pension and benefits package, with access to virtual healthcare
Flexible work arrangements
Possibility to purchase up to 5 extra days off per year
An annual wellness account that promotes an active and healthy lifestyle
Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
Inspiring leaders and colleagues who will lift you up and help you grow
A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.
We are an equal opportunity employer
At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.
We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.
As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.
We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.
If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.
Learn more about our recruitment process and your candidate journey here.
If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.
Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.
About the role
We’re looking for a Data Analyst, Marketing who can help us deliver value for the business by leveraging data to drive campaign strategies.
Reporting to the Director, Broker Experience & Digital Marketing, you will play a key role within the Broker Marketing & Communications team for Canada’s leading property and casualty insurer. Strong analytical skills, with the ability to translate data into actionable insights, are critical for your success. In turn, you’ll receive plenty of opportunities to showcase your skills and grow professionally within a fast-paced, dynamic and agile working environment – with a committed and supportive team.
Here are some ways you’ll make a difference:
Analyze business and marketing data to extract valuable insights and trends, contributing to data-driven decision-making' provide actionable recommendations to help enhance brokers engagement
Utilize CRM tools to manage and optimize customer data, ensuring accuracy and completeness
Collaborate with cross-functional teams to develop, implement, and monitor marketing campaigns
Develop and maintain reports, dashboards, and KPIs to track marketing performance and ROI
Implement and oversee CRM processes, including data entry, workflow automation, and user training
Work closely with IT and other relevant departments to integrate CRM with other business systems
Stay updated on industry trends and best practices in marketing analytics and CRM administration
Qualifications:
A university degree in marketing, business, maths, or a related field
3 to 5 years of experience in marketing or data analysis, with a focus on CRM administration
Must be detail-oriented with a commitment to data accuracy and integrity
Proficiency in CRM platforms such as Salesforce, HubSpot, SharePoint or similar tools
Familiarity with marketing automation tools and practices, Microsoft Office Suite, and analytics platforms (Sales Force, Adobe Analytics, Google Analytics and Power BI)
Must be at ease working in a fast-paced, deadline-driven environment with multiple priorities
Top-notch interpersonal skills, with the ability to build rapport with individuals at all levels of the organization
Experience in P&C insurance and B2B marketing are strong assets
For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country
#LI-Hybrid
What we offer
Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.
Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:
A financial rewards program that recognizes your success
An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
An extensive flex pension and benefits package, with access to virtual healthcare
Flexible work arrangements
Possibility to purchase up to 5 extra days off per year
An annual wellness account that promotes an active and healthy lifestyle
Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
Inspiring leaders and colleagues who will lift you up and help you grow
A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.
We are an equal opportunity employer
At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.
We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.
As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.
We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.
If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.
Learn more about our recruitment process and your candidate journey here.
If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.
