Cyble ManagerSenior Manager Digital Marketing Maharashtra

Digital Marketing Manager/Sr Manager - India

Location - Bangalore/Mumbai

About Cyble: Cyble is a Series - A funded global cyber intelligence start-up backed by Y Combinator and reputed VC firms including Blackbird Ventures and Spider Capital, Xoogler Ventures, Picus Capital, and Cathexis Ventures. Cyble provides capabilities for customers to manage cyber risks with AI powered actionable threat intelligence. We are specialists in gathering intelligence across the Deep Web, Dark Web and the Surface Web. We are a fast growing startup recognized by Forbes along with other distinctions And Responsibilities :

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

• Maintaining our social media presence across all digital channels

• Measuring and reporting on the performance of all digital marketing campaigns

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Brainstorm new and creative growth strategies

• Plan, execute, and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Instrument conversion points and optimize user funnels

• Collaborate with agencies and other vendor partners

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements And Skills

• BS/MS degree in marketing or a related field

• Must be from Cyber Security background Industry.

• Proven working experience in digital marketing.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

• Experience in optimizing landing pages and user funnels.

• Experience with A/B and multivariate experiments.

• Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

• Working knowledge of ad serving tools (e.g., DART, Atlas) - Good to have

• Experience in setting up and optimizing Google Adwords campaigns

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement

• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget

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