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Customer Success & Content Marketing Specialist (Shopify Apps)

New Delhi, Delhi
Marketing
#699322
Remote / WFH

Job Description

Role Overview

We are looking for a Customer Success & Content Marketing Specialist with a strong background in the Shopify ecosystem to support and grow our Shopify app customers.

This role is primarily focused on Customer Success for our Shopify apps used by 3000+ stores across 65 countries, ensuring merchants derive maximum value from our products, while also contributing to content and growth initiatives.

Key Responsibilities

Customer Success (Primary Focus – Shopify Apps)
• Manage chat, email, and Shopify app support queries from merchants, ensuring quick and effective resolution
• Work closely with Shopify store owners to understand their use case and guide them on best practices
• Proactively review merchant stores and provide actionable recommendations to improve performance using our apps
• Own merchant onboarding for Shopify apps, ensuring smooth setup, adoption, and activation
• Conduct periodic check-ins with key merchants to drive retention and upsell opportunities
• Build deep expertise in our Shopify apps, including Shopify Admin, themes, collections, and app integrations
• Troubleshoot common Shopify-related issues (themes, product data, collections, app conflicts, etc.)

Content Marketing (Secondary Focus)
• Create and publish content tailored to the Shopify ecosystem (Shopify Community, LinkedIn, blogs, etc.)
• Write use-case driven content such as tutorials, app guides, case studies, and success stories
• Run targeted email campaigns for Shopify merchants and app prospects
• Collaborate with internal teams to promote customer success stories and product features
• Maintain a content calendar aligned with Shopify trends, eCommerce insights, and product updates
• Support SEO efforts through Shopify-focused content and keyword strategies
• Analyse campaign performance and optimise for merchant acquisition and engagement

Additional Responsibilities
• Conduct product demos, training sessions, and webinars for Shopify merchants
• Engage with users on Shopify App Store reviews, community forums, and social channels
• Act as the voice of the customer, sharing feedback with product and engineering teams
• Track and report on customer success metrics (activation, retention, NPS, etc.)

Qualifications
• Strong understanding of the Shopify ecosystem (mandatory) – Shopify Admin, apps, themes, collections, and basic eCommerce workflows
• Prior experience in Customer Success / Support for Shopify apps or eCommerce SaaS products
• Excellent written and verbal communication skills
• Experience with customer support tools, CRM systems, and email marketing platforms
• Ability to understand merchant problems and translate them into actionable solutions
• Basic technical understanding (HTML/CSS, APIs, or app integrations is a strong plus)
• Degree in Marketing, Business, Computer Science, or related field

What We’re Really Looking For
• Someone who has worked with Shopify merchants or apps before (non-negotiable)
• Comfortable navigating real merchant stores and solving practical eCommerce problems
• Strong ownership mindset — not just support, but driving merchant success
• Ability to balance support + growth + content

Work Timings

This role follows a flexible schedule with a focus on customer availability. Office timings shall be from 12:30 to 8:30 PM. But we expect chat/email/client call coverage from 10 AM to 11:30 PM IST, with occasional availability on Saturdays if needed. Outside of these requirements, you’ll have flexibility to adjust your hours (start late/leave early) as long as customer needs are met.

Why Join Us?
• Handsome salary for deserving/hard working/go-getter candidates who have a zeal to achieve something big in life
• Complimentary health insurance cover for you and your immediate family (spouse and kids)
• Be part of a fast-paced tech-startup culture where innovation and growth are at the forefront.
• Collaborate with a passionate, high-performance team.
• Work with top-tier clients in the D2C and eCommerce industries across the globe.

If you're driven by both creativity and customer success, we want to hear from you!
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