Customer Insights Manager Primary Research

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Customer Insights Manager, Primary Research

BCG, Boston Consulting Group
New Delhi, Delhi
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18 hours ago
Full–time
WHAT YOU'LL DO

Survey Operations Manager
YOU'RE GOOD AT

Working with BCG case teams and topic leaders in a fast-paced and dynamic environment, supporting them across different stages of the market research/survey management lifecycle.

• Acting as a thought partner for BCG case teams on market research and survey analytics

• Directly driving additional project volumes through broadening and deepening relationships with BCG’s consulting team and topic experts

• Application of market research knowledge to interpret and discuss elements of survey design (sampling, quotas, methodology, questionnaire structure etc.)

• Leading scoping discussions with key stakeholders; understanding business objectives and context of associated market research to provide recommendations on approach, methodology as well as inputs on time/effort

• Directing and managing small project teams (data analysts) to provide support to case teams, including, briefing, managing workflow and output for projects

• Working to enhance efficiency, standardization and automation; drive synergies with other efforts, and/or potential disaggregation of activities

within the team/project

• Collaboration with survey programmers, third-party vendors and partners for implementation of online surveys and data collection

• Quality review of online surveys before launch, data handling and management capabilities to validate and clean data prior to further processing

• Using specialized survey data analysis tools such as SPSS, Sawtooth, etc. and application of statistical theoretical concepts (univariate, bivariate and multivariate methods) to deliver practical data analytics outcomes

• Application of Alteryx and advanced Excel knowledge for survey data transformation and processing as well as for creation of formula/macro driven models and simulators

• Use of visualization tools including PowerPoint, Tableau and Market Sight to represent analytics output in the most appealing and insightful manner

• Working with virtual, multicultural global teams, requiring cross-time zone engagement

• Working in a fast-paced and dynamic environment, dealing with ambiguity and unstructured situations

• Multi-tasking; including networking, relationship building as well as informal business development

YOU BRING (EXPERIENCE & QUALIFICATIONS)

Education

· Bachelor’s degree with demonstrated high academic achievement in analytics, data science, or mathematics and relevant work experience in market/consumer research data analytics (projects/coursework/internships)

· Candidates with the following educational backgrounds will be preferred – Bachelor’s degree or Master’s degree in Statistics/Applied Statistics, Operational Research, Economics, or Mathematics

Experience

· 6 - 8.5 years of relevant experience in the field of market research and data analytics with clear business development contributions

· Proficiency in all aspects of market research, including, questionnaire design, vendor management, data processing, analysis and reporting

· Hands-on experience of working on advanced analysis methods such as Linear Regression, Factor analysis, Clustering, MaxDiff, Conjoint analysis (CBC, ACBC, Nested Conjoint), Logistic Regression, Discriminant analysis, Decision tree, etc.

· Strong analytic problem-solving skills with a solid understanding of quantitative research methodologies

· Proven track record of analyzing raw data and drawing conclusions; experience in exploratory analysis of medium to large data sets to find useful relationships

· Experience of delivering in-person presentations to large/senior audiences

· At least 2 years of experience in planning, work allocation, team supervision, quality assurance and project delivery

Core Skills

· Strong hands-on experience on tools: SPSS, Sawtooth, Advanced Excel, and PowerPoint

· Experience on additional tools such as Market Sight, Que, R, Alteryx, Tableau, SAS, VBA and SQL will be an added advantage

· Working knowledge of Python will be an added advantage

· Good organizational, planning and project management skills: flexibility, attention to detail, follow-through, and accountability

· Solid written and oral communication skills; fluent in English, additional languages would be a plus

YOU'LL WORK WITH

Colleagues in the Survey Operations & Analytics team who engage with BCG consultants and topic experts for efficient survey execution and analytics of survey data. Your work will support data-driven consumer insights, driving strategic decisions for our clients