Verified Job
Marketing
CRM Marketing Lead
Marketing
#755503
Remote / WFH
Racing and Wagering Western Australia
Job Description
Full job description
Company Description
Who are we?
TABtouch is taking customer experience to the next level – easy, safe and thrilling.
You’ll work with leading technology to solve complex customer problems in a fast‑paced, regulated environment. We foster a collaborative culture that values innovation, accountability and continuous improvement.
Our business is unique, offering work that is interesting, challenging and diverse. Your impact will be felt across digital and retail wagering channels, shaping how we engage, reward and retain our customers across the TAB and TABtouch ecosystem.
Job Description
About the Role
As CRM Marketing Lead, you’ll be responsible for delivering the customer engagement strategy through data‑led profiling, segmentation and campaign execution.
Working closely with the wider Customer Engagement team, you’ll play a key role in planning and delivering customer communications aligned to key sporting and racing events. You’ll optimise campaigns across the customer lifecycle, ensuring timely, relevant and engaging experiences that drive customer engagement and retention.
You’ll take ownership of campaign scheduling, segmentation, automation and performance reporting. You will oversee the management of the generosities budget, ensuring campaigns are delivered effectively and in line with business objectives.
The role operates within a strong regulatory framework and requires careful consideration of Responsible Wagering principles and compliance obligations across all customer engagement activity.
Key Accountabilities
Customer Engagement & Retention
Deliver data‑led communications to engage and retain the active customer base
Define and apply campaign testing measures to report on performance and outcomes
Improve personalisation to support acquisition and retention of customers
Enhance customer communications through smarter automation, technology and customer profiling
Campaign Delivery & Optimisation
Plan, coordinate and execute direct communications aligned to customer lifecycle and wagering priorities
Improve campaign design through audience definition, testing and performance analysis
Lead the development and execution of automated and trigger-based campaign capability within the Microsoft Dynamics platform
Technology & Data Governance
Maintain CRM platforms to support data integrity, governance and customer contactability
Act as a subject matter expert in CRM system enhancements and capability uplift
Risk, Compliance & Financial Management
Ensure all CRM activity complies with brand standards, Responsible Wagering and regulatory requirements
Execute campaigns within approved budgets and cost centre controls
Qualifications
About You
Experience in customer engagement, retention, CRM or lifecycle marketing roles, ideally within wagering, gaming, retail or regulated industries
Strong capability in customer segmentation, campaign execution and performance optimisation
Demonstrated experience managing CRM campaign schedules, targeting and reporting
Strong analytical skills, with the ability to translate customer data into actionable insights
Experience working with Microsoft Dynamics or similar CRM platforms
Sound understanding of Responsible Wagering, regulatory compliance and customer data governance
Ability to manage multiple stakeholders and priorities in a fast‑paced environment
Confident communicator with a collaborative, customer‑first mindset
Additional Information
What are you waiting for?
Apply now with your CV and cover letter telling us why you’re the perfect fit for this opportunity.
For more information visit Careers at RWWA or contact us at TalentAcquisition@rwwa.com.au
As part of the recruitment process, you will be required to complete Pre-Employment screening, which will include two reference checks, police clearance and Australian Working Rights check.
Please note, this role is only open to applicants who hold valid Australian Working Rights. RWWA does not offer sponsorship opportunities.
Additional benefits
Hybrid and flexible work arrangements
Personal learning and development budget
17.5% loading on annual leave
Health and wellness initiatives to support you inside and out
Access to discounts at a wide range of retailers
Reward and Recognition Program
At Racing and Wagering WA, we recognise that we are strengthened by diversity of gender, thought, experience, and ethnicity. We are committed to providing a safe work environment and making reasonable adjustments in which everyone is included and treated fairly.
We are an Equal Opportunity Employer and encourage women, people of Aboriginal and Torres Strait Islander descent and people from diverse backgrounds to apply.
Company Description
Who are we?
TABtouch is taking customer experience to the next level – easy, safe and thrilling.
You’ll work with leading technology to solve complex customer problems in a fast‑paced, regulated environment. We foster a collaborative culture that values innovation, accountability and continuous improvement.
Our business is unique, offering work that is interesting, challenging and diverse. Your impact will be felt across digital and retail wagering channels, shaping how we engage, reward and retain our customers across the TAB and TABtouch ecosystem.
Job Description
About the Role
As CRM Marketing Lead, you’ll be responsible for delivering the customer engagement strategy through data‑led profiling, segmentation and campaign execution.
Working closely with the wider Customer Engagement team, you’ll play a key role in planning and delivering customer communications aligned to key sporting and racing events. You’ll optimise campaigns across the customer lifecycle, ensuring timely, relevant and engaging experiences that drive customer engagement and retention.
You’ll take ownership of campaign scheduling, segmentation, automation and performance reporting. You will oversee the management of the generosities budget, ensuring campaigns are delivered effectively and in line with business objectives.
The role operates within a strong regulatory framework and requires careful consideration of Responsible Wagering principles and compliance obligations across all customer engagement activity.
Key Accountabilities
Customer Engagement & Retention
Deliver data‑led communications to engage and retain the active customer base
Define and apply campaign testing measures to report on performance and outcomes
Improve personalisation to support acquisition and retention of customers
Enhance customer communications through smarter automation, technology and customer profiling
Campaign Delivery & Optimisation
Plan, coordinate and execute direct communications aligned to customer lifecycle and wagering priorities
Improve campaign design through audience definition, testing and performance analysis
Lead the development and execution of automated and trigger-based campaign capability within the Microsoft Dynamics platform
Technology & Data Governance
Maintain CRM platforms to support data integrity, governance and customer contactability
Act as a subject matter expert in CRM system enhancements and capability uplift
Risk, Compliance & Financial Management
Ensure all CRM activity complies with brand standards, Responsible Wagering and regulatory requirements
Execute campaigns within approved budgets and cost centre controls
Qualifications
About You
Experience in customer engagement, retention, CRM or lifecycle marketing roles, ideally within wagering, gaming, retail or regulated industries
Strong capability in customer segmentation, campaign execution and performance optimisation
Demonstrated experience managing CRM campaign schedules, targeting and reporting
Strong analytical skills, with the ability to translate customer data into actionable insights
Experience working with Microsoft Dynamics or similar CRM platforms
Sound understanding of Responsible Wagering, regulatory compliance and customer data governance
Ability to manage multiple stakeholders and priorities in a fast‑paced environment
Confident communicator with a collaborative, customer‑first mindset
Additional Information
What are you waiting for?
Apply now with your CV and cover letter telling us why you’re the perfect fit for this opportunity.
For more information visit Careers at RWWA or contact us at TalentAcquisition@rwwa.com.au
As part of the recruitment process, you will be required to complete Pre-Employment screening, which will include two reference checks, police clearance and Australian Working Rights check.
Please note, this role is only open to applicants who hold valid Australian Working Rights. RWWA does not offer sponsorship opportunities.
Additional benefits
Hybrid and flexible work arrangements
Personal learning and development budget
17.5% loading on annual leave
Health and wellness initiatives to support you inside and out
Access to discounts at a wide range of retailers
Reward and Recognition Program
At Racing and Wagering WA, we recognise that we are strengthened by diversity of gender, thought, experience, and ethnicity. We are committed to providing a safe work environment and making reasonable adjustments in which everyone is included and treated fairly.
We are an Equal Opportunity Employer and encourage women, people of Aboriginal and Torres Strait Islander descent and people from diverse backgrounds to apply.
