Creative Services Director
Job Description
At Rocky, we feel our best in nature and we feel our best when we nurture ourselves with nature. That's why for over 25 years we've been students of this glorious Earth — formulating everyday essentials that nurture your skin, body, and hair, all crafted with care here in the Canadian Rockies.
Our 14 locations nationwide are designed to bring nature indoors. Crafted from natural materials, they guide customers through immersive sensorial experiences anchored by our signature sink — unique to each location.
Growing our culture-focused team means finding those who share the belief that we are a part in the greater ecosystem, working together to make a positive impact in our communities and for the Earth.
Are you a natural fit for the new world of Rocky?
The position
The Creative Services Director is a visionary who guides Rocky’s overall creative, bridging the gap between strategy and design by transforming objectives into compelling visual and narrative concepts. This role is responsible for planning, directing, and evaluating the creative activities that support Rocky’s brand, marketing, communications, product launches, and digital presence.
This position works Monday through Friday and is based out of our workshop in Canmore, Alberta, with the option to work in a hybrid capacity.
What you'll be doing
Plan, direct, and evaluate the creative activities that support Rocky's marketing, communications, product, retail, ecommerce, strategic partners and digital strategies
Lead and inspire the Creative Team through regular mentorship, coaching, and performance development
Lead and shape the creative vision and direction for campaigns, product launches, retail experiences, ecommerce, packaging, photography, video, and digital channels
Conceive and develop innovative creative concepts that support business objectives, strengthen brand awareness, and promote Rocky products and services
Collaborate with Marketing, Communications, Retail, Ecommerce, Strategic Partners, Product, and external partners to develop integrated creative solutions that support customer acquisition, engagement, and retention
Direct and evaluate the creative execution of advertising, marketing, communication, and promotional initiatives across owned, earned, and paid channels
Ensure consistency and excellence across all brand touchpoints, maintaining and evolving Rocky’s visual identity and creative standards
Lead creative direction for all brand photography and video production, including pre-production planning, on-set execution, and post-production review and approval
Review and approve creative work, providing clear, actionable feedback to elevate quality, effectiveness, and business impact
Manage creative workflows, project priorities, budgets, timelines, resources, and external agency or production partners
Collaborate with cross-functional teams to support product development and go-to-market initiatives through compelling creative storytelling and customer experiences
Partner with Marketing and Ecommerce teams to support and enhance Rocky’s online presence across website, social media, digital marketing, and other customer-facing channels
Identify opportunities to improve creative processes, workflows, tools, and team effectiveness while fostering a culture of innovation and continuous improvement
Evaluate creative performance and effectiveness, using insights and feedback to inform future creative strategies and recommendations
Does this sound like you?
College/CEGEP in Graphic Design, Marketing, or a related field
Minimum 5 years of experience in creative leadership, branding, or design, experience leading a team preferred
Excellent communication and collaboration skills, with the ability to influence cross-functional partners
Highly organized with strong project management and prioritization skills
Experience managing budgets, timelines and external partners
Proficiency in creative tools and platforms (Adobe Creative Suite or similar)
Must have experience directing beauty and fashion photoshoots
Must be comfortable directing models, photographers and videographers
Direct hands-on experience in set-building and prop-styling is an asset
Must have a valid driver’s license and be willing to travel
What's in it for you?
Significant product discounts and quarterly allowances
Subsidized group medical and dental benefits for you and your family
Share in Rocky’s success - The Great Game profit sharing program
Generous paid annual vacation and personal days
Healthy lifestyle support through an annual allowance
Access to a dedicated Rocky coach to help you optimize your potential
The opportunity to participate in Culture Club organized activities
Application
We are accepting applications for the Creative Services Director position until 11:59pm MT July 27, 2026.
Eligibility: Candidates must be legally authorized to work in Canada.
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