Copywriter

We are seeking a talented Social Media Copywriter to work on promoting our services and products on social media networks.

This is not a "work from home" role. It is an on site role in Mumbai.

The role is based in Gundavli, Andheri East, Mumbai.

(Apply only if you are comfortable traveling to this location)

Role Description:

The role of the copywriter is to deliver effective advertising campaign solutions addressing the communication needs of client business.

The goal is to ensure a company’s brand and online voice remains effective and consistent with its marketing goals.

To succeed in this role, you will have exceptional writing skills and a flair for words.

In addition to which, prior experience in social media marketing / advertising will be a plus.

Responsibilities
• Writing, editing and publishing engaging posts for social media networks (e.g. Facebook, Instagram and Twitter)
• Optimising social media content (language, message, tone) on the basis of the behaviour of our target audience
• Ideate and create creative concepts, sync communication plans and/or activity maps for clients on digital media.
• Plan concept boards for client reviews and pitch presentations.
• Ensure that all creatives are proofed and ready for delivery or posting.
• Working with internal teams to create advertising themes / posts (e.g. for product releases, events and open roles)

Requirements
• Bachelor’s degree in Marketing, Mass Communication, Journalism or a relevant field
• Prior experience as a Social Media Copywriter
• Experience of working with MS Office and design software (e.g. Illustrator, Photoshop, InDesign, etc.)
• Proficiency in English
• Strong verbal as well as written communication skills
• Exceptional time-management and organisational skills
• A keen eye for detail

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. responsible for developing marketing and communications content.

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