Role & Responsibilities - Copywriter / Senior Copywriter:
Discussing the client's core message and target audience and generating original copy ideas that grab the attention of the target audience
Brainstorming visual and copy ideas like social media posts, slogans, media copy, jingles, and scripts for pitches and existing clients
Writing and presenting the best options to clients
Modifying copy as per client's requirement
Checking all the content being advertised is truthful and complies with codes of advertising practice