Copywriter, Blink Marketing

Key job responsibilities
Write copy across 360-degree campaigns and promotional moments: paid media, email, SMS, social, retail, web, PDPs, packaging, and emerging channels

Execute creative copy from brief through final asset, ensuring messaging ladders up strategically across every funnel stage and aligns with brand and business objectives

Develop product marketing copy that drives conversion and effectively communicates Blink's value propositions across the full product portfolio

Create subscription-focused content that drives acquisition and retention

Partner closely with designers, art directors, and production teams to concept integrated work where copy and visuals work together seamlessly

Leverage AI-powered tools for ideation, drafting, optimization, personalization, and content generation at scale while maintaining brand voice and originality

Support cross-channel experimentation and testing frameworks across the creative team, making data-driven decisions to optimize content

Partner closely with Product, Product Marketing, Project Management, Design, Production, and Amazon.com teams to translate product innovation into compelling consumer stories and messaging frameworks

Translate technical specs into benefits that resonate with target audiences, bringing clarity to complex smart home and security technology

Present work confidently and defend strategic choices with clarity

Craft messaging that differentiates Blink in an increasingly crowded smart home security space

Balance sales-driving urgency with customer obsession and long-term brand building

Maintain Blink's brand voice, tone guidelines, and messaging architecture across all communications

Use performance data and customer insights to inform creative decisions and optimize messaging

About the team
Blink Marketing delivers best-in-class experiences for our customers while driving growth for the Blink brand. We're committed to innovation, customer obsession, and raising the bar in everything we do. Our team embraces differences, seeks excellence, and works tirelessly to surprise and delight our customers.

BASIC QUALIFICATIONS
4+ years of content creation or copy editing, including online publishing experience
Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
Experience creating brand marketing content
Experience collaborating with cross-functional teams
Experience in ownership of projects and communicating timelines and executing independently
Demonstrated experience using AI-assisted writing and creative tools (ChatGPT, Claude, Jasper, Perplexity, Quick Suite, etc.) to improve workflow efficiency, ideation quality, and content performance
PREFERRED QUALIFICATIONS
Experience in consumer electronics or technology sector
Experience with test and learn, marketing optimization, and experimentation
Experience dealing well with ambiguity, prioritizing needs, and delivering measurable results in an agile environment
Experience in making data driven business decisions
Experience communicating to a diverse, global audience
Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
Experience with subscription content strategy, messaging, and lifecycle marketing
Strong interest in and hands-on experience with AI-driven personalization, content generation, and emerging creative workflows
Genuine passion for making smart home security accessible to everyone