Verified Job
Marketing
Copy Lead
Marketing
#387092
Remote / WFH
Job Description
21 hours ago
Full–time
Apply on LinkedIn
Job description
Established in 2005, Communication Crafts is an Ahmedabad based creative agency that caters to an enviable clientele across sectors and geographies. Our service portfolio spans arenas as diverse as Social Media, Films, Design, Web Development, and Digital Marketing. We are looking for a Copy Lead to lead our creative marketing content efforts. The ideal candidate should be creative, innovative and be adaptable to rapid changes in consumer preferences, comfortable working in a collaborative environment and using data to make marketing decisions. We are focused on providing a best-in-class customer experience, and you will have a significant role in helping us achieve that goal. Qualification: Any Bachelor’s or master's degree in English medium, Schooling throughout English medium preferred. Skills: • Impeccable English- spoken, written, and grammar. • 6+ years of full-time ad agency experience as a copywriter, preferably at a full-service agency • 1-2 years of team leading/ mentoring experience, handling a team of junior copywriters • Great ideation, presentation, and communication skills • Should take ownership of their individual projects & the copy team’s projects, working in sync with the design & account management team members. • Should be able to write in Gujarati or Hindi compulsorily, apart from English. • Should have worked on print, web, and branding projects. • Should be willing to work in a well-defined organization structure. • Roles & Responsibilities • Leading, managing, and mentoring a team of senior & junior copywriters, working primarily in the print and web departments. • Reviewing all the work done by the copywriters, providing feedback and improving their quality of work & skills levels • Setting processes and plans for the copy team for various kinds of projects, to work in sync with leaders of other departments to match project timelines. • Coming up with fresh concepts and ideas, presenting to the team and developing them along with designers and account managers • Attending client meetings along with the team, asking the right questions to collect data to work on the project successfully and providing guidance to the team. • Creating content maps, sitemaps, content inventory and wireframes and writing content primarily for websites, brochures, landing pages, and other marketing collaterals • Research and understand client’s requirements, study consumer psychology, conduct preliminary market. • research to ideate long-term and short-term campaigns as per brand’s requirement. • Coming up with brand names, taglines, values, mission, vision, core values, philosophy etc. to define brand identity. • Continuously come up with new and innovative creative marketing ideas for a range of multiple clients • Hiring the right talent as per team structure and project requirements by providing clear instructions to the Talent Acquisition Department • Maintain, analyze and present team’s performance data to the management during review meets and annual meets. • Performance appraisal of individual team members as per the company’s processes, identify strengths, weaknesses, and areas of improvement of individual team members and plan corrective measures. • Work directly under the Creative Director – Copy, and report project plans and progress on a regular basis. • Find ways to upgrade the skills of the copywriters to continuously improve the overall creative output of the team.
Full–time
Apply on LinkedIn
Job description
Established in 2005, Communication Crafts is an Ahmedabad based creative agency that caters to an enviable clientele across sectors and geographies. Our service portfolio spans arenas as diverse as Social Media, Films, Design, Web Development, and Digital Marketing. We are looking for a Copy Lead to lead our creative marketing content efforts. The ideal candidate should be creative, innovative and be adaptable to rapid changes in consumer preferences, comfortable working in a collaborative environment and using data to make marketing decisions. We are focused on providing a best-in-class customer experience, and you will have a significant role in helping us achieve that goal. Qualification: Any Bachelor’s or master's degree in English medium, Schooling throughout English medium preferred. Skills: • Impeccable English- spoken, written, and grammar. • 6+ years of full-time ad agency experience as a copywriter, preferably at a full-service agency • 1-2 years of team leading/ mentoring experience, handling a team of junior copywriters • Great ideation, presentation, and communication skills • Should take ownership of their individual projects & the copy team’s projects, working in sync with the design & account management team members. • Should be able to write in Gujarati or Hindi compulsorily, apart from English. • Should have worked on print, web, and branding projects. • Should be willing to work in a well-defined organization structure. • Roles & Responsibilities • Leading, managing, and mentoring a team of senior & junior copywriters, working primarily in the print and web departments. • Reviewing all the work done by the copywriters, providing feedback and improving their quality of work & skills levels • Setting processes and plans for the copy team for various kinds of projects, to work in sync with leaders of other departments to match project timelines. • Coming up with fresh concepts and ideas, presenting to the team and developing them along with designers and account managers • Attending client meetings along with the team, asking the right questions to collect data to work on the project successfully and providing guidance to the team. • Creating content maps, sitemaps, content inventory and wireframes and writing content primarily for websites, brochures, landing pages, and other marketing collaterals • Research and understand client’s requirements, study consumer psychology, conduct preliminary market. • research to ideate long-term and short-term campaigns as per brand’s requirement. • Coming up with brand names, taglines, values, mission, vision, core values, philosophy etc. to define brand identity. • Continuously come up with new and innovative creative marketing ideas for a range of multiple clients • Hiring the right talent as per team structure and project requirements by providing clear instructions to the Talent Acquisition Department • Maintain, analyze and present team’s performance data to the management during review meets and annual meets. • Performance appraisal of individual team members as per the company’s processes, identify strengths, weaknesses, and areas of improvement of individual team members and plan corrective measures. • Work directly under the Creative Director – Copy, and report project plans and progress on a regular basis. • Find ways to upgrade the skills of the copywriters to continuously improve the overall creative output of the team.
