Coordinator, Digital Marketing

Job Summary

Job Description

What is the opportunity?

The primary purpose of the Digital Marketing Coordinator is to assist the Canadian Wealth Management (WM) digital marketing team with the administrative and operational execution of various projects, initiatives and day-to-day operations, ensuring operational efficiency, high performance and client service. You will work closely with the rest of the Digital Marketing team to contribute, problem solve, manage workflow, and execute digital marketing strategies for advisors. In this role you will also assist other teams within the Canadian Wealth Management marketing team.

What you will do?

Lead advisor website consults using best practices and our current technology platforms to help them create websites to connect with their future clients
Assist in the administration and operation of the WM leads mailbox, working with the Digital Marketing team, other head office stakeholders, advisors and branch managers
Facilitate various aspects of the IA website program, including new website creations for new investment advisors, working closely with our vendors to ensure timely developments and fixes of any bug-related issues
Manage administrative aspects of digital marketing test and learns like Seismic Social, Twitter, SEM, email marketing platforms, and more
Assist advisor teams with optimizing their digital presence, adhering to regulatory and compliance requirements
Assist with keyword research and analysis as required for ongoing SEO enhancements for both advisor websites and public corporate websites

What do you need to succeed?

Must have

You have 3+ years of marketing experience in a consulting role, financial services or similar and a Bachelor’s degree in Marketing, Communications, Business, or a related field
You have experience applying proven marketing strategies to enhance performance, including SEO, accessibility, and other user experience best practices.
You take a client-first, collaborative approach to your tasks, making an effort to build effective relationships.
You can independently manage multiple tasks in a fast-paced, deadline-driven environment.
You’re comfortable speaking in front of a variety of listeners and use your strong verbal and written skills to speak to your audience while being a natural problem solver who can think on your feet.
You have a habit of uncovering opportunities and being naturally resourceful and are motivated to get things done.
Nice to have

Broad knowledge of financial markets with some familiarity with wealth management
Experience working within Content Management Systems (CMS) and business listings platform
Experience with Google Analytics, Google Tag Manager, Google Search Console, Semrush, Adobe Photoshop, Figma.
Fluent in French (reading, writing, conversation)
What’s in it for you?

We thrive on the challenge to be our best, be progressive, maintain a growth mindset and work together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
Leaders who support your development through coaching and managing opportunities
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
Job Skills

Adaptability, Communication, Creativity, Cross-Channel Marketing, Cross Promotions, Detail-Oriented, Industry Knowledge, International Communication, Listening Effectively, Personal Initiative
Additional Job Details

Address:

RBC CENTRE, 155 WELLINGTON ST W:TORONTO
City:

TORONTO
Country:

Canada
Work hours/week:

37.5
Employment Type:

Full time
Platform:

WEALTH MANAGEMENT
Job Type:

Regular
Pay Type:

Salaried
Posted Date:

2025-06-30
Application Deadline:

2025-07-07
Note: Applications will be accepted until 11:5+ PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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