Content Writer

The copywriter is responsible for taking a client’s advertising brief and generating original copy ideas that grab the attention of the target audience. This can include creating straplines, slogans, body copy, jingles and scripts. Usually working on multiple projects, the typical creative process can involve:
– meeting with account executives to discuss the client’s requirements and core messages
– familiarizing themselves with the product, target audience and competitor activities in the market
– brainstorming ideas and concepts for the visual and words with other members of the creative team
– presenting initial ideas to the creative director, some of which may be rejected or developed into workable concept
– writing various copy options, which may be presented to the client as a storyboard (a consecutive series of frames depicting the script and drawings that may be used)
– modifying copy until the client is satisfied Read more