Content Writer & Google Ads Specialist
Job Description
We are looking for a talented and versatile Content Writer & Google Ads Specialist who can create high-quality, original content for different industries while also managing and optimizing Google Ads campaigns.
The ideal candidate should have excellent writing and research skills, a strong understanding of different audiences and industries, and practical experience in Google Ads.
Key Responsibilities
Content Writing
• Create high-quality, original, and 100% human-written content for websites, landing pages, blogs, service pages, product pages, and other digital platforms.
• Research different industries, businesses, topics, and target audiences to develop accurate and engaging content.
• Adapt writing style, tone, and messaging according to different brands and industries.
• Create informative, engaging, and conversion-focused website and marketing content.
• Review, edit, and proofread content to ensure excellent grammar, readability, accuracy, and consistency.
• Develop fresh content ideas based on business requirements and target audiences.
• Ensure all content is original, well-researched, and aligned with the brand's communication style.
Google Ads
• Set up, manage, monitor, and optimize Google Ads campaigns.
• Conduct keyword research and identify relevant targeting opportunities.
• Manage campaign structure, budgets, bidding, targeting, and negative keywords.
• Monitor campaign performance and make regular optimizations.
• Analyze key performance metrics such as CTR, CPC, conversions, conversion rate, and ROAS where applicable.
• Identify opportunities to improve campaign performance and achieve business objectives.
• Prepare basic Google Ads performance reports and insights.
• Coordinate with the content and marketing team to ensure landing pages and campaign messaging support advertising objectives.
Requirements
• Proven experience in content writing and Google Ads.
• Excellent English writing, grammar, editing, and proofreading skills.
• Ability to produce original, human-written content across different industries.
• Strong research skills and the ability to quickly understand unfamiliar industries and topics.
• Hands-on experience managing Google Ads campaigns.
• Good analytical and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.
Ideal Candidate
We are looking for someone who is a strong content writer with practical Google Ads experience. The candidate should be able to independently handle content requirements across different industries and effectively manage paid advertising campaigns.
