Create content for social media, websites, blogs, product pages and campaigns. Develop concepts, captions, scripts and creative content for Reels/videos. Plan and maintain the content calendar. Identify current social media trends and convert them into relevant brand content. Develop brand tone, storytelling and content strategy. Work closely with designers, video editors and marketing team to execute content. Review and improve content to ensure quality, consistency and brand alignment. Research competitors, audience preferences and content trends.
