Content Writer- Digital Content Marketing

Job description
We are seeking an experienced copywriter to elevate our content and brand presence across digital and offline channels.
The Role

As a skilled copywriter, you will be responsible for developing high-quality, engaging, and strategically aligned content that promotes Evident's mission and enhances our reputation as a leader in the certification of sustainable activities.

You will collaborate with cross-functional teams to create content for various channels, aligning with our brand strategy and supporting key business objectives.
Key Responsibilities
• Maintain a consistent tone and voice across all published content to align with brand messaging.
• Create and manage an effective content calendar that aligns with the brand strategy and ongoing communication campaigns.
• Produce website content and social media posts that are informative, engaging, and attract new followers while maintaining current audience engagement.
• Create unique content tailored to different digital platforms, ensuring resonance with audience behavior and platform nuances.
• Collaborate closely with other teams across the business to understand their content needs, developing creative ideas that support business objectives.
Market Insight
• Research and evaluate the latest trends in digital media to ensure best practices are followed, enhancing the company's online presence and engagement.
• Analyze digital metrics, translate data into actionable insights, and adjust content strategies to improve performance.
Marketing Campaigns and Branding
• Collaborate with team members in the creation of digital assets such as videos and abstract imagery to enhance content.
• Ensure all content adheres to brand guidelines and campaign requirements before it is published.
Training and Internal Support
• Provide guidance to colleagues on the effective use of digital platforms, sharing best practices and promoting platform engagement across the business.
Supporting the Insight Markets Team
• Advise and support colleagues in communications planning, audience targeting, channel selection, and key message development to elevate awareness of our services and products.
• Assist in the development and optimization of marketing materials within established brand guidelines and budget constraints.
• Strong writing and editing skills, with the ability to simplify complex, technical information into accessible and engaging content.
• Proficiency in digital content creation, social media platforms, and content management systems.
• Knowledge of SEO, digital marketing strategies, and best practices for content across multiple channels.
• Excellent research skills to stay updated with the latest digital media trends and practices.
• Ability to analyze and report on digital metrics, using insights to improve content performance.
• Experience managing content calendars and aligning content with business objectives and brand strategies.
• Creative critical thinking skills and a proactive attitude.
Qualifications and Experience:
• Bachelor's degree in Communications, Marketing, Journalism, or a related field.
• Proven ability to create content for both online and offline channels, including websites, social media, newsletters, and marketing materials.

This is a full-time position (35 hours per week) with a one-hour lunch break. Benefits include 25 days' holiday (pro rata), contributory pension, flexible/hybrid working, life insurance, health cash plan, employee assistance programme, cycle-to-work scheme, financial wellbeing, and more.

Evident's mission is to be a leading, flexible, and expert partner in delivering a sustainable global society.

We are an equal opportunities employer and welcome applications from all candidates irrespective of age, pregnancy and maternity, disability, gender, gender identity, sexual orientation, race, religion, or belief, or marital or civil partnership status. Read more